Ford launched the first ever Focus Electric ad. It ties to a larger campaign Ford launched today, By Design. You know Built Ford Tough as Ford’s campaign for trucks, but this is the first dedicated campaign for Ford cars, and the first time Ford has played with the iconic Ford Script.

Ford Focus EV

Ford Focus EV

The first five-passenger, all-electric car to achieve more than a 100 miles per gallon equivalent (MPGe) fuel efficiency rating.

Focus Electric also is the first of its kind to feature faster charging, which will halve Nissan Leaf’s time to fully recharge the battery and help drivers to more than double the expected single-charge range in a busy day of driving and recharging.

“The Focus Electric is a shining example of the leading fuel economy Ford is offering for each new vehicle,” said Derrick Kuzak, group vice president, Global Product Development. “Whether people want a hybrid, plug-in hybrid or full battery-electric vehicle, we have a family of vehicles for them to consider, providing a range of options to best meet their needs and support their driving habits and lifestyles.”

With 20 years of Ford research and innovation behind the software and hardware technology, the company offers proven engineering and design with Focus Electric. Ford holds approximately 500 patents on the hybrid technology used in the new Focus Electric and its other electrified vehicles.

Faster charging
Focus Electric is designed to offer enough range to cover the majority of daily driving habits of Americans. Its expected 100 MPGe is better than Chevrolet Volt and all electric vehicles with seating for five.

It will be the first electrified vehicle to offer faster charging with 240-volt outlets, which can be installed in customer homes. The battery can be recharged in just more than three hours using a 240-volt charging station, about half the charging time of the Nissan Leaf.

Faster charging with 240 volts also can extend range as drivers can more quickly recharge between stops – up to 30 miles per charge hour – so they can more than double the vehicle’s range with multiple charging stops during a busy day of driving.

A unique value charging feature, powered by Microsoft, will help owners in the U.S. charge their vehicles at the cheapest utility rates, lowering the cost of ownership.

Focus Electric introduces new features and technologies – including a unique version of the MyFord Touch® driver connect system especially for electric vehicles and a smartphone app called MyFord® Mobile that helps plug-in owners control their vehicles remotely.

The sleek and stylish five-door hatchback is designed to deliver real driving enjoyment as well. The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration when the driver steps on the accelerator, up to a top speed of 84 mph.

The Focus Electric is a dynamic driver’s car, sharing the steering, handling and braking feel with the agile, sporty, fuel-powered Focus models upon which it’s based. At the same time, the absence of a gasoline or diesel engine and outstanding aerodynamics lead to a remarkably quiet, comfortable in-car experience.

The 19 launch markets also include Atlanta; Austin and Houston, Texas; Boston; Chicago; Denver; Detroit; Los Angeles; San Francisco; San Diego; New York; Orlando, Fla.; Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh-Durham, N.C.; Richmond, Va.; Seattle; and Washington, D.C.

Focus Electric will offer MyFord Touch and MyFord Mobile, designed to make charging and driving the vehicle even more efficient, affordable and easier to live with.

Electric motors capable of operating at higher electric speeds
A new, super-efficient cooling system that enables higher speeds in electric drive

Reduced weight to help increase fuel economy
Production is moving from a supplier in Japan to the Van Dyke Transmission Plant in Sterling Heights, Mich., which also will assemble battery packs for Ford’s electric vehicles.

Building green vehicles cleaner
Ford completely transformed Michigan Assembly Plant in Wayne, Mich., into an environmentally friendly workplace with flexible manufacturing capability.

With the new electrified vehicles, Ford’s Michigan Assembly Plant is the first facility in the world capable of building a full array of vehicles – gas-powered, EcoBoost®, electric, hybrid and plug-in hybrid – all on the same production line.

The plant also features one of the largest solar power generation systems in the state as well as several electric vehicle charging stations, allowing the facility to operate on a blend of renewable and conventional electricity.

Renewable energy collected by the solar panels directly feeds the energy-efficient microgrid, helping power the plant. When the plant is inactive, such as holidays, the stored solar energy will provide power during periods of insufficient or inconsistent sunlight. Projected energy cost savings are approximately $160,000 per year.

The plant also has 10 electric vehicle charging stations that recharge the electric switcher trucks that transport parts between adjacent facilities – saving an estimated 86,000 gallons of gas a year.

Plus, 50 percent of the parts arriving for the all-new Focus are packed in cardboard, are carefully collected, sorted and recycled, as is the bubble wrap, the Styrofoam and the water bottles used by employees.

Source: Ford Motor Company,WAYNE, Mich., Dec. 14, 2011 –

Back in 1995, when hybrid cars were unproven, experimental machines with a very unclear future. Back in 2001 I tested the first Prius that looked like a Toyota Echo. Fast-forward twenty years, and Toyota has sold over 8 million hybrid vehicles, with just 10 months between this and the last million-unit milestone.

Toyota Prius Four 2015 front grille

A 50-MPG combined fuel economy rating? Yes it was overall a 50 MPG car but it hit closer to 60 MPG during certain city conditions too. The Hybrid Synergy Drive totally got a bit more efficient which combines the output of a 1.8-liter Atkinson-cycle, 4-cylinder engine with an electric motor.

The system’s combined 134 net system horsepower feels even stronger to the driver due to the unique way the system combines the torque of the gasoline engine and electric motor through a planetary-type continuously variable transmission. A full hybrid, the Prius can run on the gasoline engine alone, battery alone, or a combination of both. The Prius feels responsive in all driving situations, and powertrain quietness is another benefit revered by loyal owners.

Other Cool Features
The 2015 Prius Four had eight JBL® GreenEdge™ speakers and an eight-channel JBL amplifier. The awesome GreenEdge technology reduces electric draw on the vehicle, which can help enhance fuel economy.

The car tested even included the Deluxe Solar Roof Package with the Head-Up Display and Premium HDD Navigation System.

The electric water pump and electric power steering use no accessory drive belts, potentially reducing maintenance costs.

Regenerative braking seriously helps you save energy. It puts mpg back and also electric energy captured during deceleration: sending it to the battery, which helps to reduce fuel consumption.

Also, the exhaust heat recirculates heat waste by warming its engine coolant during cold startup. That helps reduce emissions and has the added benefit of getting heat to the cabin more quickly.

Standard Modes
As before, the Prius driver has four driving modes, Normal, POWER, ECO and EV.

However in all ECO mode this Prius got closer to 60 MPG in the city. Some basic non-hybrid efficiency was employed in this car to boost MPG. Maybe the LED headlights or the better drag coefficient. Whatever it was there are MPG improvements since 2013.

The trick now is to convert that Prius to a plug in hybrid electric car as I wrote about in my book Build Your Own Plug In Hybrid Electric Vehicle. Then you get amazing 100-200 mpg. Plus renewable energy to plug into.Toyota Prius hybrid Electric car logo

You can’t go wrong!


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