Green Lighting from the Green Guru Guides Kicks Off With the Philips Endura LED and May Lindstrom
Source: Philips Lighting Corporation
Photographer: Courtney Dailey
Model/Green Makeup Artist: May Lindstrom
I decided to kick off our Green Lighting book campaign at an event with Rock the Reactors on July 14th at the Hiro Ballroom in Manhattan. It symbolizes the essence of the book. If we go green with our lighting we will save energy at such a level that we would not need coal, nuclear or natural gas powerplants. Light emitting diodes (LED) like the Endura LED from Philips Lighting provide green solutions.
It is so amazing to the industry that, like Mother Earth, Philips is giving us this bulb as the start of a global retrofit. For us, when photographer Courtney Dailey shot this picture with the amazing May Lindstrom whom I have known forever, it’s an inspiration.
According to Royal Philips Electronics, it has “unveiled its 12 watt EnduraLED 60bulb a few weeks ago, the industry’s first LED replacement for a 60 watt incandescent light bulb. They will be in stores in the fall. Shown for the first time here at the Lightfair International tradeshow, it marks an important breakthrough in the use of LED lighting technology in everyday applications. Consumers will now have an LED alternative to the most commonly used incandescent bulb, which will deliver up to 80% energy savings and last 25 times longer than its century-old predecessor.”
May Lindstrom with the Endura LED 60 from Philips (copyright McGraw-Hill)
As we should be aware the bulb exceeds Energy Star specifications for a 60 watt bulb. This EnduraLED uses 12 watts of power and lumens that are considered ground breaking.
According to ENN.com:
CEO of Philips Lighting North America, Ed Crawford, stated that LED technology will replace all incandescent bulbs. The process will accelerate once US legislation requires the use of more energy efficient lighting begins in 2012. Presently, Philips has a 40 watt equivalent LED bulb on the market, and the 60 watt equivalent will be available by the end of this year, well ahead of the government legislation. This will put Philips ahead of the curve and position them well as the world leader in lighting technology.
Mr. Crawford also believes new LED technology will usher in a brand new era for lighting. With most lights, people simply flick on the switch, the light comes on, and that’s the end of it. On the other hand, LED lights are programmable by color, quality, and temperature. New research in organic light emitting diode (OLED) will allow the ability to create lighting effects in the home.
LED lighting is the future, and Philips’ EnduraLED takes a strong step in that direction.