Electric Vehicle Becomes a Concept Car For the Cadillac ELR

2014-05-02 08.29.18

The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.

Development of the ELR is just underway, so details on performance, price and timing will be announced later.

Cadillac ELR’s paddle shifters enable the driver to temporarily regenerate energy and store it as electricity in the battery pack for later use. The ELR is Cadillac's first electric-powered vehicle and goes on sale in early 2014. Source: General Motors

Cadillac ELR’s paddle shifters enable the driver to temporarily regenerate energy and store it as electricity in the battery pack for later use. The ELR is Cadillac’s first electric-powered vehicle and goes on sale in early 2014. Source: General Motors

The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery’s energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.

“The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”

Cadillac selected the name ELR to indicate the car’s electric propulsion technology, in keeping with the brand’s 3-letter international model naming convention.

The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.

“There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,” Welburn said.

Cadillac ELR plugin hybrid electric car

Cadillac ELR

Cadillac also recently announced it will add two new vehicles to its product lineup in 2012, the XTS large luxury sedan and an all-new luxury compact sedan codenamed ATS.

Follow

Get every new post delivered to your Inbox.

Join 43,455 other followers

%d bloggers like this: