# Burt’s Bees founder introduces new organic baby clothing line

- Link: https://greenlivingguy.com/2007/03/burts-bees-founder-introduces-new-organic-baby-clothing-line/
- Published: 2007-03-12T18:15:00-04:00
- Author: greenlivingguy

What’s the buzz among style-conscious — and environmentally conscious — new parents?
Increasingly, many are choosing Organic Baby Clothing for their little ones. They
seek out garments that not only meet the highest standards of fashion but also promote
sustainability and a healthier planet. These eco-friendly fabrics, made from naturally
grown materials without harmful chemicals, provide soft and breathable options. 
Therefore, they are gentle on delicate skin. Parents are now more aware of the impact
their choices have on the environment. As a result, they prefer brands that prioritize
ethical production practices and sustainability. By opting for organic baby clothing,
they are making a thoughtful statement about their values. At the same time, they
ensure their babies are comfortable and stylish.

The founder of Burt’s Bees, Roxanne Quimby, is extending her long-standing commitment
to sustainability with the launch of a new organic baby clothing line. She is known
for helping bring natural personal-care products into the mainstream. Now, Quimby
is applying that same eco-first philosophy to infant apparel.

### Designed for Babies — and the Planet

The new collection features soft, breathable garments made from organic cotton, 
including pants, dresses, cardigans, and caps. Importantly, each piece is created
without synthetic pesticides, harsh dyes, or chemical treatments. This is a critical
consideration for babies with sensitive skin and developing immune systems.

By choosing organic materials, the line also reduces the environmental impact associated
with conventional cotton farming. This type of farming is one of the most chemically
intensive agricultural industries in the world.

### Bright Colors Challenge “Boring” Organic Fashion

Unlike many organic baby clothing lines that rely on muted earth tones, this collection
embraces bold, playful stripes in bright, candy-inspired colors. The designs are
intentionally unisex. In addition, the collection moves away from traditional gendered
palettes and offers parents more versatile options.

Quimby believes that organic clothing can be colorful and appealing while still 
being sustainable, showing that you can have both style and care for the environment.
The bright patterns are designed to attract attention. It’s attractive to many people.
They use natural dyes and materials, ensuring each piece looks good while being 
gentle on the planet. This commitment to sustainability is clear in the whole production
process, from sourcing materials responsibly to promoting fair labor practices, 
making each garment a blend of fashion and purpose.

### Why Organic Cotton Matters for Infants

Babies spend most of their early months in direct contact with clothing, which makes
the choice of fabric particularly important for their delicate skin. Conventional
fabrics can retain chemical residues from pesticides, processing agents, and dyes,
which may cause skin irritation or other health issues over time. All the while,
organic cotton is produced using sustainable, green farming practices. Practices
that prioritize the health of both the environment and consumers. These methods 
minimize exposure to harmful substances, fostering a much safer and gentler fabric
for babies. Additionally, organic cotton tends to be softer and more breathable.
That’s also ensuring that infants remain comfortable throughout their day-to-day
activities. It’s whether they are napping, playing, or being cuddled by their parents.
Choosing organic cotton not only supports better health for babies but also promotes
a more eco-conscious lifestyle for families.

For parents concerned about both health and environmental impact, organic baby clothing
represents a practical way to reduce everyday chemical exposure. That’s because 
it’s knowing that their little ones are wrapped in materials. They are also free
from harmful pesticides and synthetic dyes.

At the same time, it supports more responsible supply chains, promoting sustainable
farming practices that benefit both the planet and the communities involved in production.
By choosing organic options, parents can instill values of eco-consciousness from
an early age, contributing to a healthier environment for future generations while
also prioritizing their child’s well-being.

## A Natural Extension of a Green Legacy

This new venture builds on Quimby’s broader environmental legacy. Long before sustainability
became a marketing trend, she helped demonstrate that eco-conscious products could
succeed at a national scale. That same mindset now carries into the world of children’s
clothing.

As awareness grows around textile pollution, fast fashion, and infant health, organic
baby apparel continues to gain traction. Quimby’s latest project reinforces a simple
but powerful idea: sustainability can start at birth — and still look good doing
it.

“A lot of organic clothing lines out there are drab,” Quimby said by phone from 
her home in Portland’s West End. She divides her time between Portland, Winter Harbor
and Palm Beach, Fla. “We’re trying to break into this market with these really bright
stripes because they’re so bold you can’t help but notice them.”