A New Survey of Business Leaders Finds That Going Green Might Have Less to Do With the Environment Than You Thought

IBM’s $1 billion project to cut energy consumption in data centers is just one of many new market-based initiatives from the business world.
In this issue of the CoStar Green Report, we show how business is perceiving the rising cost of energy; IBM’s $1 billion plan to clean up data centers; a new energy efficiency program from the man who gave us Energy Star; more green initiatives from the banking world; and a green building proposal you could soon see in your building code.

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