How To Shop Green

Considering “going green”?

You’re probably not the only one.

Enter almost any grocery store and you’re bound to find so-called green cleaning products next to traditional ones.

Take Tide Cold Water detergent. Procter & Gamble (nyse: PG – news – people ) claims it deep cleans clothes in cold water, cutting down on your energy use, not to mention your energy bill.

Car buyers have plenty of environmentally friendly models from which to choose, and energy-efficient appliances get prominent placement on showroom floors.