# NYC Launch Party for the Green Lighting Book

- Link: https://greenlivingguy.com/2010/10/nyc-launch-party-for-the-green-lighting-book/
- Published: 2010-10-07T20:38:06-04:00
- Author: greenlivingguy

## Earth911.com is celebrating the expansion of its staff in New York City!

This NYC launch party event offers a great chance to meet my [co-author, Brian Clark Howard](https://www.amazon.com/Green-Lighting-Tab-Guru-Guides-ebook/dp/B004BKIEZI/).
He significantly influences the green media space with his insightful commentary
and innovative ideas. Other green media stars will join us, creating an exciting
atmosphere full of lively discussions and networking opportunities. Attendees can
engage in conversations about [sustainability and environmental issues shaping our future](https://greenlivingguy.com/2011/04/hollywood-cars-fuel-vehicles-in-the-future/).
Brian will give away a [signed copy of our book](https://greenlivingguy.com/2010/12/green-lighting-book-signing-in-ossining-ny-on-december-14th-meet-all-the-green-guru-guide-authors/),
_Green Lighting_. It is filled with practical tips and inspiring stories for anyone
interested in making a positive impact. This [event](https://greenlivingguy.com/2021/07/going-green-5-ideas-for-sustainable-public-events/)
promises to be informative and a fantastic opportunity to connect with like-minded
individuals who share a passion for green initiatives.

[⌊May Lindstrom, standing in a field of wildflowers, wearing a floral dress, with
greenery and palm trees in the background. The scene is illuminated by warm sunlight.⌉⌊
May Lindstrom, standing in a field of wildflowers, wearing a floral dress, with 
greenery and palm trees in the background. The scene is illuminated by warm sunlight
.⌉[

May Lindstrom for the Green Lighting Book Campaign

We held the [NYC Launch](https://greenlivingguy.com/2025/08/mack-electric-truck-launches-in-new-york-city/)
Party as a special way to celebrate the Earth911.com Editorial Department’s expansion
to the city. We also celebrated the wonderful connections and relationships we formed
since arriving a few short months ago. I am excited about this step in growing and
refining our editorial style, voice, coverage, and capabilities. Our Editorial team
is just over two years old. Our rapid development in [product stewardship and sustainability](https://greenlivingguy.com/2012/04/actz-green-products-eco-friendly-choices-for-al/)
is encouraging, to say the least.

## NYC Launch Party : Candle 79

We chose to [host our party](https://greenlivingguy.com/2021/08/7-tips-to-host-an-eco-friendly-party/)
at Candle 79, an upscale vegan restaurant on the Upper East Side in Manhattan. It
is known for its elegant ambiance and exquisite plant-based cuisine. At the NYC 
Launch Party venue, Candle 79, you can enjoy an award-winning restaurant that even
has its own cookbook. This cookbook is filled with not only delicious recipes but
also the philosophy behind their sustainable practices.

Top celebrities, including Alicia Silverstone and others, have cited this restaurant
as their favorite dining spot in NYC. This adds a layer of allure and excitement
for food enthusiasts from all over the world. Moreover, it further solidifies its
reputation as a must-visit location for both locals and tourists alike. These guests
are seeking not just a meal, but an experience that embodies the essence of healthy,
sustainable eating.

We were fortunate enough to meet the owners and authors of the cookbook, Joy Pierson
and Bart Potenza. At our NYC Launch Party, they welcomed us with open arms and shared
fascinating stories about their journey. Both were incredibly passionate about their
[commitment to veganism and healthy](https://greenlivingguy.com/2022/03/amazing-tips-for-healthy-and-sustainable-relationships/)
living. They emphasized the importance of using organic ingredients and supporting
local farmers.

Their dedication extends beyond the kitchen. They actively advocate for a compassionate
lifestyle, inspiring others to join the movement towards healthier choices that 
are both delicious and environmentally [friendly](https://greenlivingguy.com/2021/01/5-environmentally-friendly-choices-to-make-in-2021/).

They expressed their deep appreciation for the [community that has supported](https://greenlivingguy.com/2018/05/leonardo-dicaprio-foundation-supports-community-nonprofit-solar-projects-with-re-volv/)
their restaurant over the years. Both were honored to have Earth911.com at their
venue. Moreover, they were excited about the possibility of collaborating with us
in some of our upcoming pieces. They were envisioning potential [projects that could raise awareness about sustainability](https://greenlivingguy.com/2011/06/wildlife-works-delivers-worlds-first-verified-carbon-standard-redd-mega-project-in-kenya/)
and healthy eating. As a result, this could inspire others to explore the wonderful
world of plant-based [dining](https://greenlivingguy.com/2021/11/nature-inspired-dining-table-setups-you-must-try-at-home/),
especially considering how the NYC Launch Party brought so many people together.

## NYC Launch Party Swag

We took a unique approach to “swag” for our guests. Instead of generic gifts, we
asked Earth911.com staffer Matt Connelly and his friend Sket One from Connecticut
to create customized art pieces. These pieces were donated to lucky party-goers.
Both artists used the Earth911.com logo to illustrate “Reduce, Reuse, [Recycle.” As part](https://greenlivingguy.com/2017/07/how-to-select-a-green-lodge-when-traveling-part-1/)
of the NYC Launch Party, these creative works helped make our event even more memorable.

Additionally, we possess a signed [copy of your new book _“Green Lighting”_](https://greenlivingguy.com/2013/01/green-lighting-in-barnes-and-noble-signed-copies/).
We also have a signed copy of the Candle Cafe Cookbook. We created [art from recycled](https://greenlivingguy.com/2014/02/designers-movement-keeps-plastic-waste-off-our-shores-by-turning-6-pack-rings-into-wearable-art/)
materials. Matt’s piece, titled “One Small Step in the Right Direction,” uses vinyl,
cel vinyl paint, vintage fabric, wood, and shoelace. All of this was featured during
the NYC Launch Party.

We were especially excited about the menu. It highlighted locally grown produce.
Our guests sampled seven different hors d’oeuvres. The staff passed them around 
throughout the party. Head Chef Angel made these dishes specially for our event.
He handpicked the ingredients from a local farmers’ market that morning, ensuring
the [NYC](https://greenlivingguy.com/2020/06/usgbc-reports-green-building-trends-green-keeps-growing/)
Launch Party showcased the best of sustainable dining in NYC.

Last but certainly not least, we had a fantastic group of green writers, editors
and talent to fill our intimate space. They came from groups such as The Daily Green,
MNN, Care2, On Earth magazine, Huffington Post, and even a former Top Chef contestant.
In summary, the [NYC](https://greenlivingguy.com/2019/05/green-living-guy-tv-segment-on-sustainable-food/)
Launch Party succeeded in bringing together the sustainability community in an unforgettable
celebration.

[⌊Book cover of 'Green Lighting' featuring a light bulb and the title highlighted
in green. All for the NYC launch party⌉⌊Book cover of 'Green Lighting' featuring
a light bulb and the title highlighted in green. All for the NYC launch party⌉[

Green Lighting Book