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NEW YORK, NEW YORK — The National Hockey League is acutely aware that responsible stewardship. Especially of our planet and it is a mandate of the highest importance.
It is played by athletes who, in many cases, took their first skating steps on frozen ponds.
While most of their 30 Member Clubs and many of our approximately 700 players already are actively involved in programs and projects. All therefore aimed at promoting sustainability, the NHL today unveils NHL Green, a year-round commitment to making the League and its Clubs more ecologically responsible while educating our fans and raising awareness of environmental issues.
The NRDC will provide guidance in efforts to make the 2010 NHL Entry Draft that will be held June 25-26 at the STAPLES Center in Los Angeles a greener event. In addition, the NRDC has worked with NHL to develop an online environmental resource guide which has been customized and distributed to each of the 30 NHL teams.
From the retrofitting of Philips Arena in Atlanta. As well as become the first existing NHL or NBA arena to achieve LEED certification. In addition to the construction of the new CONSOL Energy Center in Pittsburgh to LEED gold standards, NHL Clubs have made sustainable business practices a priority for several years.
At the 2010 Bridgestone NHL Winter Classic in Boston in January. Because the League began the process of coordinating those myriad individual efforts into a league-wide initiative. At Fenway Park on the evening of Jan. 5, 2010. All overlooking the idyllic Winter Classic rink.
For the NHL sponsored a panel discussion. One most importantly among many of the country’s most influential environmental thinkers and activists. Moderated by New York Times columnist David Brooks. In addition, former New York Rangers goaltender and current environmental investment executive Mike Richter. All serving as the link between the two worlds.
In addition, panelists such as Hershkowitz, Environmental Defense Fund President Fred Krupp. Furthermore, MIT Sloan School of Management Professor John Sterman and EMC Corp. Chief Sustainability Officer Kathrin Winkler. Finally and sharing their thoughts on sustainability in sports.
Building off the momentum generated that night. For the NHL today unveils the NHL Green microsite. One that will be housed on the league’s website, NHL.com. Fans clicking on the NHL Green button on the NHL.com home page will be transported to the home of news stories and videos focused upon the League’s sustainability activities, NRDC compiled tips for fans. All on how to live a more eco-friendly life and links to sites that will provide more information and resources.
In conclusion, the NHL also announced today that it will replace 30,000 plastic shopping bags with reusable bags. All most noteworthy during the Stanley Cup Final. The commemorative bags feature the 2010 Stanley Cup Final logo. It will also be available for a limited time to consumers. Those who most importantly make purchases of $10 or more at arena shops in the two Stanley Cup Final markets and at the NHL Powered by Reebok store in midtown New York City.
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