THINK and ITOCHU Corporation announce an expanded partnership for marketing and distribution of the THINK City electric vehicle (EV) and EV drive system in Asia.
History of the THINK ITOCHU Alliance
The two companies have been in a cooperative relationship since 2009, through a number of market-leading demonstration projects in association with THINK’s award-winning lithium-ion battery partner, Ener1, Inc..
These projects have served as valuable test-beds to validate how battery, vehicle and grid technology function together in real-world environments. Using the Ener1 battery and THINK drive-train technology, a fleet of Mazda 2 vehicles was electrified for trial in the project in under three months.
Following the success of these projects – ITOCHU has taken a stake in THINK – to formalise the partnership and further develop marketing and distribution opportunities for THINK’s urban vehicle and drive-train business lines in Asia. This initial investment is characteristic of ITOCHU’s investment strategy, taking toehold positions and increasing equity stakes on the business achieving certain milestones. ITOCHU has been an equity investor and strategic partner of Ener1 since 2003.
“The partnership was already in place informally, as seen in the success we have had in ventures such as the Tsukuba Green Crossover Town sustainability project in association with Mazda,” said Masahiro Okafuji, ITOCHU Corporation President and CEO.
He added: “The demonstration projects are already delivering strong results, giving us the confidence to bring similar projects to other ITOCHU businesses. This will bring growth in Asia for all concerned parties – particularly those with the technology – in this case THINK and Ener1. ITOCHU is delighted to now formally partner THINK and develop this strategic business relationship in Asia.”
THINK CEO, Richard Canny, added: “This strategic alliance represents more than selling the THINK City in Asia; ITOCHU will also be marketing THINK’s EV drive system in the business-to-business sector, on the heels of recent purchases by Japan Post and Mazda. The latest generation drive system from THINK – the G4 EV DRIVE CONTROLLER, is now in full-scale scale production in Europe and ready to be commercialized. ITOCHU’s involvement as an industry heavyweight can only accelerate the growth of this new business line in new and exciting ways.”
THINK’s G4 EV DRIVE CONTROLLER is currently the most advanced electric vehicle drive system on the market. It is the fourth generation drive train from THINK, underpinning the THINK City EV with a power electronics system that integrates the battery powering the vehicle and the motor that drives it. This fast developing and growing business-to-business operation is increasingly important in THINK’s international expansion, with agreements underway in Asia, Europe and South America.
Ener1 Chairman and CEO, Charles Gassenheimer, who also serves as Chairman of the THINK board of directors, said: “ITOCHU is a formidable business development partner for Ener1, and now THINK. As a $130 billion enterprise, ITOCHU has the vision and resources to connect the whole value chain. Over a period of years, they have built the supply side with investments in mining, materials and equipment companies, and are able to stimulate demand for products through strategic investments in car companies, renewable energy, and grid storage related applications.”
He added: “Investments in infrastructure include an ITOCHU-owned chain of gas stations, convenience stores and property development companies. Ener1 and THINK’s technology are at the heart of everything ITOCHU is looking to achieve within the energy efficiency sector, and we welcome today’s investment as a renewed commitment to a comprehensive and powerful strategy that will play out over the next several years.”
More from The Green Living Guy:
1. Build Your Own Electric Vehicle by Seth Leitman and Bob Brandt
2. Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman
3. Build Your Own Electric Motorcycle by Carl Vogel