# Companies Engage Young Environmentalists To Create Green Schools Through ChaCha Campaign!

- Link: https://greenlivingguy.com/2011/03/companies-engage-young-environmentalists-to-create-green-schools-through-chacha-campaign/
- Published: 2011-03-24T14:14:54-04:00
- Author: greenlivingguy

**ChaCha?  WTF is chacha?**

[ChaCha](http://www.chacha.com/), the popular real-time answer service that millions
of young people turn to for fun-size answers to any question, has teamed up with
DoSomething.org to reach teens for its nationwide Green Your School Challenge. One
of the largest organizations in the United States that works to drive youths toward
volunteerism, DoSomething.org’s mission for Green Your School is to encourage students
to help the environment first-hand by launching green projects at school.

_**With over 2 million teens turning to it for answers every day, ChaCha reaches
a large, highly-engaged audience of young people, who interact with the company 
on a wide variety of subjects. **This past week, DoSomething.org began to leverage
ChaCha’s unique mobile and online platforms to inform and inspire teens to get active
and involved in the program. The collaboration includes the addition of DoSomething.
org’s content to ChaCha’s rapidly growing questions-and-answers database and to 
its mobile and online advertising. ChaCha’s mobile video service is core to the 
program, allowing users to watch a short video clip about the program on their mobile
phones and respond with interest by joining DoSomething.org’s mobile opt-in list._

**ChaCha Helps Peeps Go Green OMG!**_

ChaCha Teams Up With DoSomething.org to Green America’s Classrooms..  Well I was
patient because it’s a green schools environmental contest from HP.  HP can actually
do a lot for schools if they are switching out computers, printers and scanners 
to Energy Star models.

> _**“ChaCha is the ‘smart friend’ teens turn to every day for answers to questions
> that are most important to them,” said Scott Jones, ChaCha’s CEO. “Based on the
> inquiries we receive from young people, it is clear that this group is keenly 
> aware of the environmental challenges that face our planet and we are honored 
> to be a part of this program that encourages today’s youths to take action, starting
> in their schools.”**_

**People Listen To The ChaCha!**

Through its unique “ask-a-smart-friend” platform, ChaCha has answered more than 
a billion questions since launch from more than 32 million unique users per month
via online ([www.chacha.com](http://www.chacha.com/)), mobile (text 242-242), Twitter(@
chacha), Facebook app, iPhone app, Android app, and voice (1-800-2-ChaCha™). Working
with major brands such as Paramount, AT&T, Palm, Johnson & Johnson, P&G, Coca-Cola,
McDonald’s and hundreds of others, ChaCha is one of the fastest growing mobile publishers
according to Nielsen and is ranked in the Top 100 websites according to comScore
and Quantcast.

_**Since C****haCha users ask over 105 million questions per year related to these
topics, they are able to target keywords and categories like the big boys **_to 
users based on specific question categories and keywords.

This precise targeting capability is being used to provide DoSomething.org’s message
to users who are most likely to be interested in the program.

Questions asked around Green Living, Science and Technology, and other educational
topics were included.

_**Here are some sample questions**_:

_Do you know if Anthony Kiedis does a lot of charity work?
 How can students help
Japan after the earthquake and tsunami? What is a good community service project
our student council can help with? Which high school is the most environmentally
friendly? How can I help the deforestation problem?

_**For more information, a DoSomething.org partner page**_

_**However, here is the deal:**_

 1. _Find your school and register to get involved and see who else is participating._
 2. _Email a challenge to get your friends and classmates to join. Click here to send
    an e-mail to 10 friends._
 3. _Browse for ideas to get started._
 4. _Report back anyone from your school can submit projects between February 1 and
    April 1._

Schools with the most students involved, best innovation and use of technology, 
and biggest impact on their community will win prizes including the grand prize 
of $5,000 in grant funding and five HP laptops. Details on the prizes can be found
at DoSomething.org’s website.

> _**“In partnership with ChaCha’s robust platform and user base, we’re transforming
> an environmental mobile or online inquiry into an opportunity for action,” said
> Naomi Hirabayashi, Director of Marketing at DoSomething.org. “Mobile phones, in
> particular, are an integral part of a teen’s day-to-day life and we want to power
> that connectedness to result in offline change.”**_

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric
Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green
Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For 
Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke #
Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power
System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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