The new CT 200h hybrid electric car will be in showrooms later this month. This time though Lexus wnet greener than usual and wants the world to know. They will be giving the masses a 40 mpg hybrid EV that is sporty, has sexy styling, dynamic handling and very sustainable.
They are even promoting its’ sustainability..
The first spot, “Escape,” expresses the desire to free yourself from the confines of someone else’s reality. In a starkly black and white graphic world, a Matador Red CT races through the streets in a hyperkinetic chase scene, intercut with images of the vehicle’s interior. The spot culminates as the CT approaches a brick wall on a dead end street. Instead of slowing down, the driver speeds up and smashes through the wall into a world of color. The voiceover reads, “Escape convention. Escape definition. Escape compromise… Welcome to the darker side of green.”