redleaf Water, Canada’s Ultra-Premium bottled water, is now distributing the industry’s first biodegradable and recyclable water bottle. redleaf’s BIO BOTTLES produced by Arizona-based environmental solution provider ENSO Plastics, will biodegrade naturally in aerobic and anaerobic (landfill) conditions and are #1 PET, allowing the bottles to be recycled without requiring any special handling.
The redleaf BIO BOTTLE
The BIO BOTTLE represents a significant step forward as they can biodegrade naturally or be recycled.
“redleaf’s BIO BOTTLES are a step in the right direction to further reduce the impact empty water bottles have on the environment,” said redleaf COO Dave Hillis. “When we started the company, we made a commitment to aggressively seek alternatives to reduce our impact on the environment, while still providing customers with superior drinking water. We still have work to do, but redleaf’s BIO BOTTLES represent an important step forward in our ongoing mission to provide premium Canadian water in guilt-free bottles.”
Why The BIO BOTTLE is so important
In 2006, more than 60 billion PET bottles were used for beverages. PET bottles are fully recyclable; however, PET bottle recycling rates are at less than 25% which means that overall, more than 75% of all plastic PET bottles are ending up in landfills or as litter. In 1960 there was no plastic bottle production, however over the past 12 years there has been a 700% increase in bottles sold but only a 5% increase in recycling. Today nearly all water bottles are #1 PET, meaning they can be recycled. Some competitors have recently introduced plant-based plastic bottles. Plant-based plastic bottles can be recycled, but do not biodegrade and do nothing to reduce the quantity of bottles that end up in landfills or the environment.
ENSO pioneered the bottles from its research facility in Arizona. The company has worked for three years to perfect a bottle that is both #1 PET recyclable and biodegradable. While the process is classified, the results have been validated by Northeast Laboratories, a testing facility certified by the FDA, EPA and the Department of Defense and ISO.
“Our bottle is designed to be placed into the existing recycle streams, but if placed into a landfill or other natural environments, depending on the natures microbial activity, these bottles will disappear within 1-15 years as opposed to 500 for normal #1 PET bottles,” stated Danny Clark, Founder and President of ENSO. “Simply put these bottles disappear the same way other organic materials do.”
Complementing the release of BIO BOTTLES, redleaf will also launch the “Disappearing Project” in Spring 2011. The project is designed to highlight how BIO BOTTLES disappear in various environmental conditions.
How Their Water Tastes. Forget That IT also ENERGIZES
redleaf starts as great water from an artesian aquifer in Chilliwack, British Columbia, and is made even better through a proprietary purification and bottling process. The water’s high oxygen content and high pH of 8.3 have been known to have several health benefits for the drinker, including increased alertness, hydration and stamina – all of which are crucial to athletes and sports fans alike.
Keeping with its efforts to reduce waste and minimize its impact on the environment, redleaf’s production process has a 1:1 bottling ratio. While many competitors have a 6:1 ratio, that means competitors waste five gallons of water for every one gallon they bottle.
Bottom Line
So the bottom line on this water is that it tastes great, you don’t have to worry about it becoming another plastic bottle in a landfill and more importantly it energizes you. With that high pH level it jacks you up better than coffee can. This is from a guy who drinks coffee on the regular!
