# Target LED Lights: A Game Changer for Retail

- Link: https://greenlivingguy.com/2011/04/target-led-lights-a-game-changer-for-retail/
- Published: 2011-04-06T15:00:55-04:00
- Author: greenlivingguy

## The Situation Meets a Bright Situation

In an unexpected turn, Target went full eco with its latest ad campaign featuring
none other than Mike “The Situation” Sorrentino. That’s right—the reality star from
Jersey Shore found himself under energy-efficient lights while flexing his abs and
charm. The twist? Target used LED lighting for the shoot.

Why is this newsworthy? Because mainstream retailers rarely showcase green lighting
in such high-profile campaigns—let alone on celebrities better known for nightclubs
than net-zero emissions. Still, it’s refreshing to see a retail giant like Target
pushing energy-efficient lighting into the spotlight. Literally.

### LEDs Hit the Big Time

So what’s the big deal with LED lighting? For starters, LEDs consume up to 80% less
energy than incandescent bulbs. They last longer, save money, and reduce carbon 
footprints. If major retailers begin adopting and promoting these technologies, 
consumers take notice.

This Target moment—whether intentional or not—sends a clear signal:[ energy](https://greenlivingguy.com/2022/08/10-largest-wind-project-development-2022/)
efficiency is officially part of pop culture. That’s a win for sustainability. And
for someone like The Situation, who’s used to shining under nightclub strobes, this
is an upgrade that doesn’t cost the planet.

![Led lit target store aisle showcasing energy efficient lighting and a celebrity
themed display](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2011/04/
692DAA98-9BA9-492E-BD20-D03B3A0EC77E.png?resize=780%2C1170&quality=50&ssl=1 "692DAA98-
9BA9-492E-BD20-D03B3A0EC77E - The Green Living Guy")

Target spotlights energy efficient LED lightingeven in campaigns with reality stars

### Now About My Book…

Of course, watching Target spotlight LEDs got me thinking. Green Lighting—the book
I co-authored with Brian Clark Howard and published with McGraw-Hill—was ahead of
its time. It explores everything from residential retrofits to large-scale commercial
upgrades. It’s a blueprint for saving money and energy, wrapped in accessible language
and backed by solid research.

So when I saw Target go LED, I laughed and said, “Now they just need to carry my
book in stores!” I’m joking… kind of.

### Retailers Can Drive Change

Humor aside, the fact that [Target](https://greenlivingguy.com/2011/04/target-stores-take-climate-change-seriously-so-they-go-local/)
is embracing sustainable lighting (even if only in ads) means something. Retailers
influence public habits. They influence supplier behavior. And when companies that
big choose to go green—even in subtle ways—it encourages industry-wide shifts.

It’s no longer just about government incentives or niche eco boutiques. The clean
energy movement is crossing over into mass market culture. When “The Situation” 
becomes a face of green tech, we’re clearly turning a corner.

### Next Steps: From Ads to Action

The hope now is that Target—and other large chains—follow through. Let’s see energy-
efficient lighting not only in photoshoots but also in every aisle and at every 
checkout lane. Let’s see energy-labeled products, solar-powered signage, and store
managers trained in sustainability.

Better yet, let’s see shelves stocked with practical guides that help consumers 
take action at home. Books like Green Lighting, for example, give people the tools
to reduce their bills and build a cleaner future.

### A Bright Future

So kudos to Target for embracing LED lighting—even if the path there involved a 
reality star known more for bronzer than brightness. It’s a fun moment, but also
an important one.

Because the future is energy-efficient. The lighting is getting smarter. And maybe,
just maybe, the next wave of shoppers will pick up some green habits… and maybe 
even my book.

External sources:

[U.S. Department of Energy on LED Benefits](https://www.energy.gov/eere/ssl/led-basics)

ENERGY STAR: Light the Moment

![author avatar](https://secure.gravatar.com/avatar/df91669667126e1290c21ee0342c386e2da19d588d4d9ca6560bd82ed59a9641?
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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric
Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green
Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For 
Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke #
Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power
System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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