2011 Green Day Forum Focused on “Champions of the Triple Bottom Line”

PORTLAND, Ore., May 25, 2011—Earth Advantage Institute opened up speaker nominations for its November 3rd Green Day Forum, Portland’s premier green building conference, to be held in the city’s Pearl District. The 2011 conference theme is “Meet the Champions: Achieving the Triple Bottom Line in Green Building.”

“Champions of the Triple Bottom Line” refers to those organizations in green building that measure success not only through profits but also through benefits for people and for the environment. Earth Advantage Institute seeks nominations of individuals or organizations whose sustainable building efforts, business models, products, technologies, services or policies have enabled them to provide their communities with social and environmental benefits while generating economic benefits.

One example of such a champion is Green Day Forum keynote speaker Nancy Murray, founder and CEO of Builders of Hope, a nonprofit providing affordable housing and job training through an “extreme green rehabilitation” model that moves and retrofits homes scheduled for demolition.

“A more difficult economic climate can generate more innovation,” said Angela Schmiede, director ofeducation at Earth Advantage Institute. “We’ve seen builders in the Northwest implement a variety of new business models that help them differentiate themselves, gain market share, and turn a profit. We’d like to hear about more of these business models that are taking shape around the country, through nominations for speakers.”

The popular conference was first held in 2009 and brings together green building thought leaders, policy makers and nationally known visionaries. Green Day Forum 2010 attracted nearly 300 attendees and featured keynote speaker Edward Mazria, founder of Architecture 2030.

Nominations for additional keynotes and speakers can be submitted on the Green Day Forum website. The deadline is June 30.

About Green Day Forum
Earth Advantage Institute’s Green Day Forum is an annual event that brings together professionals from the green building industry with leaders and experts in design, technology, business, social issues and government to discuss the latest trends and policies in sustainable building. This full-day event addresses a different theme each year, offering a diverse range of panels, speakers and viewpoints, as well as a keynote, luncheon, and late afternoon networking reception. More information is available at www.greendayforum.org.

About Earth Advantage Institute
Earth Advantage Institute works with the building and design industry to implement sustainable building practices. Its nonprofit mission is to create an immediate, practical and cost-effective path to sustainability and carbon reduction in the built environment. The organization achieves its objectives through a range of innovative certification, education, energy labeling and technical services programs.