New Technology helps Green Utility Co build its brand

Here’s a major case study on how Magnolia CMS helped Munich-based utility StadtwerkeMünchen (SWM) upgrade its web image to engage with customers and promote environmental goals of green energy and sustainability. Please let me know if you’re interested in this story. The SWM case study is available for immediate viewing and download

Their initial Magnolia Community Edition launch enabled Germany’s biggest communal utility company to connect with customers through an attractive, easy-to-navigate site that reinforces the SWM brand and environmental messaging. A subsequent Enterprise Edition relaunch in 2010 enhanced their web branding through interactive channels with a simplified design and content layout.

The Standard Templating Kit (STK) turned out to be the “killer feature” of their 2010 relaunch. After the switch, SWM was able to connect with customers through an attractive, easy-to-navigate site that reinforces the SWM brand and environmental messaging. Training and administrative costs plummeted, and authors now find it easy to add and update content.

The web is now SWM’s primary medium for product and environmental messaging, to promote the use of 100% green electricity, natural gas, efficient district heating, and clear drinking water extracted from the ground without further processing or purification.

Your benefits:

  • M-Ökostrom aktiv is generated in SWM’s hydropower plants.
  • M-Ökostrom aktiv is generated in SWM’s hydropower plants.
  • We guarantee to produce the electricity you comsume simultaneously from renewable energy sources and to feed it into the grid.
  • You actively support the extension of renewable energies: We invest your additional charge of 1.82 ct/kWh (incl. tax) 100% in the construction of new regenerative energy plan
  • Its such as hydropower, landfill-gas, photovoltaic and wind power plants.
M-Strom offers you a safe supply of electricity at favorable prices in combination with ma king life in Munich even more enjoyable. For business and residential customers, high and m odest energy users alike, M-Strom provides the right energy plan for everybody. Plus: all M-Strom customers receive M-Sicherheitsservice (special safety service).

Written by greenlivingguy

The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and a Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow.