Reports on how plug-ins are being received in the marketplace, the long-awaited sequel to “Who Killed The Electric Car” by Felix Kramer

GM’S ROB PETERSON OUTLINES VOLT’S (AND INDUSTRY’S) MARKETING CHALLENGES:

GM-Volt’s Jeff Cobb has posted a series summarizing GM marketing spokesperson Rob Peterson’s presentation at the Washington Electric Drive Transportation Association DC conference in April. He 
discussed the transition from “early adopters” to “fast followers.” 

http://gm-volt.com/2011/04/08/grassroots-growth-volt-dealerships-are-learning-how-to-usher-in-the-age-of-the-ev/

He talked about the company’s transparency policy and about building strategic relationships with multiple constituencies, such as utilities, plug-in advocates (including gracious call-outs to 
“enthusiasts” Chelsea Sexton, Felix Kramer and GM-Volt.com), and the broad advanced-tech auto industry: 

http://gm-volt.com/2011/04/29/gms-rob-peterson-discusses-the-volt-teams-strategic-relationship-building/

He focused on getting the word out about customers’ experiences: 

http://gm-volt.com/2011/05/04/gm%E2%80%99s-rob-peterson-customers-volt-stories-are-key-to-marketing-success/. 

And he talked about managing expectations, both among plug-in advocates and customers, especially as critics and detractors pile on: 

http://gm-volt.com/2011/05/09/gms-rob-peterson-talks-to-industry-peers-about-managing-expectations/

REVENGE OF THE ELECTRIC CAR: We can’t wait to see the long-awaited sequel to “Who Killed the Electric Car,” which premiered on Earth Day at NYC’s Tribeca Film Festival. CalCars’ top two priorities get a 
direct boost from two of the film’s four stories: for PHEVs, GM’s outspoken Bob Lutz, and for conversions, the flamboyant Greg “Gadget” Abbott from http://www.leftcoastelectric.com inspires us by 
turning almost any classic internal combustion vehicle into an EV.  (We hope the enthusiasm spills over to lower-cost and higher-volume solutions.) And of course we also root for Carlos Ghosn’s Leaf, and 
Elon Musk’s Teslas. The film is still on the festival circuit, but you can help get it into a theater near you! 
http://www.revengeoftheelectriccar.com

EPRI’S CONSUMER GUIDE: The Electric Power Research Institute has published “Plugging In: A Consumer’s Guide to the Electric Vehicle.” It’s free and handy in eight pages. (For more detail, see Plug In America’s 64-pager, CHARGED UP & READY TO ROLL.”) 
http://my.epri.com/portal/server.pt?Abstract_id=000000000001023161 
(Try again if URL doesn’t work the first time.)

Source: Calcars.org

Written by greenlivingguy

The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and a Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow.