Reports on how plug-ins are being received in the marketplace, the long-awaited sequel to "Who Killed The Electric Car" by Felix Kramer
GM'S ROB PETERSON OUTLINES VOLT'S (AND INDUSTRY'S) MARKETING CHALLENGES: GM-Volt's Jeff Cobb has posted a series summarizing GM marketing spokesperson Rob Peterson's presentation at the Washington Electric Drive Transportation Association DC conference in April. He discussed the transition from "early adopters" to "fast followers." http://gm-volt.com/2011/04/08/grassroots-growth-volt-dealerships-are-learning-how-to-usher-in-the-age-of-the-ev/ He talked about the company's transparency policy and about building strategic relationships with multiple constituencies, such as utilities, plug-in advocates (including gracious call-outs to "enthusiasts" Chelsea Sexton, Felix Kramer and GM-Volt.com), and the broad advanced-tech auto industry:
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