# The Electric EV Industry: Challenges and Strategies for Success - Link: https://greenlivingguy.com/2011/05/the-electric-ev-industry-challenges-and-strategies-for-success/ - Published: 2011-05-27T02:28:59-04:00 - Author: greenlivingguy ## Electric EV industry for Vehicles: (May 2011) ## The Volt’s Marketing Challenge In May 2011, the electric vehicle (EV) industry faces a pivotal moment. GM’s Rob Peterson outlines the Volt’s marketing challenges at the Washington Electric Drive Transportation Association conference. He emphasizes the need to transition from“ early adopters” to “fast followers”. Peterson highlights GM’s transparency policy and strategic relationships. These include utilities, plug-in advocates, and the broader advanced-tech auto [electric EV](https://greenlivingguy.com/2010/05/say-hello-to-electric-ev/) industry. The company focuses on sharing customer experiences to drive marketing success. ## Managing Expectations As critics and detractors emerge, GM works to manage expectations. They balance the enthusiasm of plug-in advocates with realistic customer expectations. This delicate balance proves crucial for the Volt’s long-term success. ## “Revenge of the Electric Car” Premieres The long-awaited sequel to “[Who Killed the Electric Car](https://greenlivingguy.com/2011/05/chris-paine-of-who-killed-the-electric-car-on-his-new-film-his-personal-fleet-and-why-he-thinks-evs-are-ready-to-rise-from-the-dead/)” premieres at NYC’s Tribeca Film Festival. The film showcases four key stories: 1. GM’s Bob Lutz championing PHEVs 2. Greg “Gadget” Abbott’s classic car conversions 3. Carlos Ghosn’s Nissan Leaf 4. Elon Musk’s Tesla innovations This documentary reignites public interest in EVs and their potential. ![Future of the EV INDUSTRY Chevrolet Vice President U.S. Marketing Rick Scheidt holds the 2011 World Green Car award for the Chevrolet Volt at the New York International Auto Show Thursday, April 21, 2011 in New York City. The Volt is an electric vehicle with extended range capabilities. Tailpipe emissions, fuel consumption, and use of a major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle’s environmental responsibility, are all taken into consideration by the judges for this award. (Photo by Steve Fecht for Chevrolet)](https://i0.wp. com/greenlivingguy.com/wp-content/uploads/2011/04/image6.jpg?resize=348%2C328&quality =52&ssl=1) Chevrolet Vice President U.S. Marketing Rick Scheidt holds the 2011 World Green Car award for the Chevrolet Volt at the New York International Auto Show Thursday, April 21, 2011 in New York City. The Volt is an electric vehicle with extended range capabilities. Tailpipe emissions, fuel consumption, and use of a major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle’s environmental responsibility, are all taken into consideration by the judges for this award. (Photo by Steve Fecht for Chevrolet) ## Electric EV Industry: EPRI’s Consumer Guide The Electric Power Research Institute publishes “Plugging In: A Consumer’s Guide to the Electric Vehicle.” This free, eight-page guide offers concise information for potential EV buyers. It complements Plug In America’s more comprehensive 64- page guide, “CHARGED UP & READY TO ROLL”. ## Industry-wide Momentum The EV industry gains momentum across multiple fronts. Automakers, from established giants to innovative startups, push the boundaries of electric technology. Meanwhile, infrastructure development accelerates to support the growing EV fleet. ## Green Living Guy’s Take As an EV enthusiast and sustainability advocate, I’m thrilled by these developments. The industry’s rapid progress, from GM’s marketing strategies to grassroots conversion projects, signals a tipping point. However, we must remain vigilant. The transition to EVs requires continued public education, policy support, and technological innovation. The “[Revenge of the Electric Car](https://greenlivingguy.com/2013/02/revenge-of-the-electric-car-from-loss-to-redemption/)” serves as both a celebration of progress and a call to action for the work that lies ahead. ## Looking Ahead As we move through 2011, the EV landscape continues to evolve. Consumer adoption rates, technological advancements, and policy decisions will shape the industry’s future. One thing remains clear: the electric revolution is no longer a distant dream but a rapidly unfolding reality. --- Sources: [https://gm-volt.com/2011/04/08/grassroots-growth-volt-dealerships-are-learning-how-to-usher-in-the-age-of-the-ev/](https://gm-volt.com/2011/04/08/grassroots-growth-volt-dealerships-are-learning-how-to-usher-in-the-age-of-the-ev/) [https://tribecafilm.com/films/revenge-of-the-electric-car](https://tribecafilm.com/films/revenge-of-the-electric-car) [http://my.epri.com/portal/server.pt?Abstract_id=000000000001023161](http://my.epri.com/portal/server.pt?Abstract_id=000000000001023161) ![author avatar](https://secure.gravatar.com/avatar/df91669667126e1290c21ee0342c386e2da19d588d4d9ca6560bd82ed59a9641? s=300&d=monsterid&r=g) greenlivingguy The Green Living Guy, Seth Leitman is an independent power producer, a green living expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and an Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow. [See Full Bio](https://greenlivingguy.com/author/greenlivingguy/) [ ](https://greenlivingguy.com/author/greenlivingguy/)