Tom’s of Maine plans to bring back the natural beauty of smiles with its new, natural whitening toothpaste Simply White, and a fun partnership with Sheryl Crow’s “100 Miles From Memphis” concert tour kicking off May 7. The project involves greening the concert tour, beautification events in key markets, a live chat with Sheryl Crow and an exclusive free song download for fans while supplies last.
“We wanted to find a memorable way to introduce Simply White and celebrate natural beauty,” said Ellen Saksen, Oral Care Associate Brand Manager at Tom’s of Maine. “Sheryl Crow is an American icon who shares our passion for the environment and healthy living. As we take Simply White on tour, we hope people will join us on the ground to bring back natural beauty and think about ways they can take care of their own natural beauty.”
Now available nationwide, Simply White toothpaste is clinically proven to whiten teeth and contains no bleaching ingredients. It provides whitening, cavity protection and fresh breath all in one and combines naturally sourced silicas to gently remove surface stains. As with all Tom’s of Maine products, there are no artificial flavors or preservatives and no animal testing or animal ingredients.
Through support from Tom’s of Maine and Reverb, the music industry’s leading environmental organization, Sheryl Crow’s spring tour will feature sustainability changes such as biodiesel fuel, recycling bins at concert venues and a commitment to natural cleaning products, local and organic catering and reusable/biodegradable hospitality products, among other initiatives. At her tour venues, concertgoers can visit Tom’s of Maine at the on-site Eco-Village to learn more and to receive a free sample of Simply White toothpaste while supplies last.
To help celebrate the Simply White launch, Tom’s of Maine will be partnering with non-profits in select cities to help restore parks, rivers and gardens with volunteer beautification efforts. The events are scheduled for Boulder, CO (May 14), Eugene, OR (May 14), Boise, ID (May 14), and Salt Lake City (June 24). Local residents can join in the fun and help with projects fit for all ages. Events are open to the public space permitting or on a first come, first serve basis. Sign-up information can be obtained by calling the non-profit listed on the Tom’s of Maine Facebook page.Tom’s of Maine is providing funding for trees, flowers, supplies and equipment and will offer free Simply White samples as a thank you to participants while supplies last. Details, including time and location, are available atfacebook.com/tomsofmaine.
Fans who can’t join Tom’s of Maine and Sheryl Crow on the road can visit the Tom’s of Maine Facebook page for an exclusive free download of her live recording “Long Road Home – Live from the Pantages“, while supplies last.
To discuss greening her tour and her passion for the environment, Crow will be doing a live, online video chat from the road on May 19 at 7 p.m. ET. She will take questions from fans who submit questions in advance or tune in for the chat live. For more information on the chat, visit the Tom’s of Maine Facebook page.
The “100 Miles From Memphis” tour, in partnership with Tom’s of Maine, includes the following dates. For ticket information visitwww.sherylcrow.com/events.
|May 8th||Rochester, MN||Taylor Arena|
|May 9th||Duluth, MN||Decc Auditorium|
|May 11th||Waukegan, IL||Genesee Theater|
|May 12th||Omaha, NE||Orpheum Theater|
|May 15th||Boulder, CO||Boulder Theater|
|May 19th||Boise, ID||Idaho Botanical Gardens|
|May 20th||Eugene, OR||Hult Center|
|May 21st||Sonoma, CA||Field of Dreams Park|
|June 24th||Salt Lake City, UT||Red Butte Garden Amphitheater|
|June 25th||Aspen, CO||Aspen Music Festival|
|June 27th||Beaver Creek, CO||Vilar Performing Arts Center|
|June 29th||Sioux City, IA||Orpheum Theater|
|June 30th||Joliet, IL||Rialto Square Theater|