# Tom’s of Maine Partners with Sheryl Crow for Tour

- Link: https://greenlivingguy.com/2011/05/toms-of-maine-to-help-green-sheryl-crows-100-miles-from-memphis-spring-tour-and-hold-volunteer-events-to-restore-natural-beauty-in-key-cities/
- Published: 2011-05-04T21:50:09-04:00
- Author: greenlivingguy

Tom’s of Maine plans to bring back the natural beauty of smiles with its new, natural
whitening toothpaste Simply White, and a fun partnership with Sheryl Crow’s “100
Miles From Memphis” concert tour kicking off May 7. The project involves greening
the concert tour, beautification events in key markets, a live chat with Sheryl 
Crow and an exclusive free song download for fans while supplies last.

“We wanted to find a memorable way to introduce Simply White and celebrate natural
beauty,” said Ellen Saksen, Oral Care Associate Brand Manager at Tom’s of Maine.“
Sheryl Crow is an American icon who shares our passion for the environment and healthy
living. As we take Simply White on tour, we hope people will join us on the ground
to bring back natural beauty and think about ways they can take care of their own
natural beauty.”

#### Bringing Back Natural Beauty with Simply White

Now available nationwide, Simply White toothpaste is clinically proven to whiten
teeth and contains no bleaching ingredients. It provides whitening, cavity protection
and fresh breath all in one and combines naturally sourced silicas to gently remove
surface stains. As with all Tom’s of Maine products, there are no artificial flavors
or preservatives and no animal testing or animal ingredients.

![Sheryl crow performs onstage during the 100 miles from memphis green tour as toms
of maine volunteers plant flowers nearby in a sunny park](https://i0.wp.com/greenlivingguy.
com/wp-content/uploads/2011/05/80AE3EBC-BABE-4437-9813-77046ABC71E1.png?resize=780%
2C780&quality=50&ssl=1 "80AE3EBC-BABE-4437-9813-77046ABC71E1 - The Green Living 
Guy")

Toms of Maine supported Sheryl Crows green tour with volunteer events focused on
restoring local natural beauty in tour cities

#### Greening Crow’s “100 Miles From Memphis” Tour

Through support from Tom’s of Maine and Reverb, the music industry’s leading environmental
organization, Sheryl Crow’s spring tour will feature sustainability changes such
as biodiesel fuel, recycling bins at concert venues and a commitment to [natural products](https://greenlivingguy.com/2011/04/natural-beauty-product-spotlight-reserveage-organics/),
local and organic catering and reusable/biodegradable hospitality products, among
other initiatives. At her tour venues, concertgoers can visit Tom’s of Maine at 
the on-site Eco-Village to learn more and to receive a free sample of Simply White
toothpaste while supplies last.

#### Working Together To Bring Back Natural Beauty

To help celebrate the Simply White launch, Tom’s of Maine will be partnering with
non-profits in select cities to help restore parks, rivers and gardens with volunteer
beautification efforts. The events are scheduled for Boulder, CO (May 14), Eugene,
OR (May 14), Boise, ID (May 14), and Salt Lake City (June 24). Local residents can
join in the fun and help with projects fit for all ages. Events are open to the 
public space permitting or on a first come, first serve basis. Sign-up information
can be obtained by calling the non-profit listed on the Tom’s of Maine Facebook 
page.Tom’s of Maine is providing funding for trees, flowers, supplies and equipment
and will offer free Simply White samples as a thank you to participants while supplies
last. Details, including time and location, are available at [facebook.com/tomsofmaine](https://www.facebook.com/TomsofMaine?sk=app_194395370598365).

[http://multivu.prnewswire.com/mnr/mnr_lib/201002/players/player-single.swf?job=49937](http://multivu.prnewswire.com/mnr/mnr_lib/201002/players/player-single.swf?job=49937)

#### Enjoy A Free Song Download

Fans who can’t join Tom’s of Maine and Sheryl Crow on the road can visit the Tom’s
of Maine Facebook [page](https://www.facebook.com/TomsofMaine?sk=app_194395370598365)
for an exclusive free download of her live recording “Long Road Home – Live from
the Pantages“, while supplies last.

#### Join For A Live Chat on May 19

To discuss greening her tour and her passion for the environment, Crow will be doing
a live, online video chat from the road on May 19 at 7 p.m. ET. She will take questions
from fans who submit questions in advance or tune in for the chat live. For more
information on the chat, visit the Tom’s of Maine Facebook page.

#### Going Across Country: Sheryl Crow Tour Schedule

The “100 Miles From Memphis” tour, in partnership with Tom’s of Maine, includes 
the following dates. For ticket information visitwww.sherylcrow.com/events.

  |  May 8th |  Rochester, MN |  Taylor Arena |  
 |  May 9th |  Duluth, MN |  Decc Auditorium |  
 |  May 11th |  Waukegan, IL |  Genesee Theater |  
 |  May 12th |  Omaha, NE |  Orpheum Theater |  
 |  May 15th |  Boulder, CO |  Boulder Theater |  
 |  May 19th |  Boise, ID |  Idaho Botanical Gardens |  
 |  May 20th |  Eugene, OR |  Hult Center |  
 |  May 21st |  Sonoma, CA |  Field of Dreams Park |  
 |  June 24th |  Salt Lake City, UT |  Red Butte Garden Amphitheater |  
 |  June 25th |  Aspen, CO |  Aspen Music Festival |  
 |  June 27th |  Beaver Creek, CO |  Vilar Performing Arts Center |  
 |  June 29th |  Sioux City, IA |  Orpheum Theater |  
 |  June 30th |  Joliet, IL |  Rialto Square Theater |

  |   |

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