"DRIVe Towards Zero" is Volvo Cars' vision for developing cars entirely free from harmful exhaust emissions and environment-impacting carbon dioxide. Source: Volvo Cars of North America Volvo finally is going electric but calls it an, "ambitious electrification strategy includes a C30 Electric and a market introduction of plug-in hybrids as early as 2012." At a time when pressure on the automobile industry is perhaps greater than ever before, there is a sparkling combination of creativity and ambition that is helping the drive towards increasingly efficient cars and the essential phasing-out of fossil fuels. Not least at Volvo. The company continues to prioritise its focus on advanced green technology.