Green Roof NeverFade Paint Receives Official Registered Trademark

NeverFade®, a professional, exterior, water-based paint from APV Engineered Coatings, recently received registered trademark status from the U.S. Patent and Trademark Office. NeverFade is formulated with Kynar Aquatec® polyvinylidene fluoride (PVDF) resin, making it highly resistant to fading, algae, fungus, stains, abrasions and dirt, without abundant volatile organic compounds (VOCs) and harsh solvents.

NeverFade has found a unique niche within school systems via outstanding fade resistance and durability on exteriors, stadium scoreboards and goal posts. The product also verified these superior properties on window profiles and home and store fronts. These award-winning performances have resulted in industry recognition including a 2010 Most Valuable Products (MVP) Award (Building Products) and a 101 Best New Remodeling and Home Building Product of 2010 award (Professional Builder/Professional Remodeler).

APV Engineered Coatings is currently developing a factory-applied version of NeverFade for the OEM industry, with the goal of eventually providing consumers with NeverFade protection built-in to their favorite brand names in siding, decking, railing, and roofing materials.  The company’s unprecedented 15-year warranty against fading will be available to building product manufacturers.