# ACTIVISTS TAKE OVER HERSHEY FACEBOOK CONTEST ON NATIONAL S’MORES DAY

- Link: https://greenlivingguy.com/2011/08/activists-take-over-hershey-facebook-contest-on-national-smores-day/
- Published: 2011-08-11T14:53:35-04:00
- Author: greenlivingguy

Fair trade chocolate activists are infiltrating Hershey’s s’mores-themed photo contest
on Facebook today by uploading images of themselves asking Hershey to buy chocolate
made without the rampant child and slave labor in the cocoa industry.

Their action, organized on the social action platform [Change.org](https://www.change.org/)
to coincide with National S’mores Day, comes as part of a broader campaign calling
on Hershey to [Raise the Bar](http://www.raisethebarhershey.org/) on cocoa. More
than [15,000 people](https://www.change.org/p/hershey-raise-the-bar) have joined
a [campaign on Change.org](https://www.change.org/p/hershey-raise-the-bar) calling
on Hershey’s to fight child labor in the cocoa industry by using Fair Trade chocolate.
Now, activists are using Hershey’s own Facebook contest to continue their protest.

“Consumers across the country are taking photos of themselves asking Hershey for
child labor-free s’mores in celebration of National S’Mores Day,” said Tim Newman,
Campaign Director for the International Labor Rights Forum. “They’re using Hershey’s
own [Facebook contest](https://www.facebook.com/HERSHEYS?sk=wall&filter=1) to tell
the company that we want s’mores that respect workers and children.”

Earlier this summer, Raise the Bar asked concerned consumers across the country 
to make videos of themselves placing ‘consumer alerts’ about child labor in the 
chocolate industry on Hershey’s products in their local supermarkets. Individuals
left these ‘consumer alerts’ with smartphone-enabled QR codes on the displays which
read: “Hershey’s chocolate is tainted with child labor.”  [Click here](https://web.archive.org/web/20170202145634/https://www.youtube.com/watch?v=lWP6q79ft4g&feature=youtu.be)
to watch a video of this action.  

“For the first time, customers have the power to use social media and other technological
tools to demand change from companies,” said Change.org Senior Organizer Amanda 
Kloer. “It’s activism like this which can really fight the ongoing labor abuses 
in the cocoa industry.”

[Raise the Bar](http://www.raisethebarhershey.org/) is a coalition formed by Global
Exchange, Green America, the International Labor Rights Forum and Oasis.  

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
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