DoSomething.org, Best Buy and the U.S. Environmental Protection Agency’s (EPA’s) ENERGY STAR Program are teaming up to encourage young people to make an impact this fall by recycling unwanted electronics that may have otherwise ended up in local landfills.
Running from August 15 through October 1, this campaign (http://www.dosomething.org/ewaste) calls for young people to run localized “E-Waste Drives” in their schools, homes, or in their communities and to drop off their cumulative collection at their local Best Buy store. The E-Waste Drive campaign also encourages them to look for the ENERGY STAR label when considering new electronics purchases.
“We are thrilled to be the force behind this year’s E-Waste Drive campaign,” said Leo Raudys, senior director, environmental sustainability, Best Buy. “Consumer electronics are the fastest growing waste stream on the planet and as one of the largest retailer of electronics we have the responsibility to help our customers.”
Americans are throwing away over 1.5 million tons of e-waste each year. Recycling is one simple step you can take to protect the environment; another is to look for the ENERGY STAR label when purchasing new electronics. “We want to make sure young people know that it’s not only what you do to properly dispose of an old electronic, it’s also the choices you make when looking for a new one,” said Jill Vohr, EPA team lead of ENERGY STAR products marketing. “We hope that through this campaign, teens will learn how they can make a difference through smarter product choices and practices.”
DoSomething.org is no stranger to providing young people with campaigns focused on protecting the environment. “DoSomething.org is all about action,” said Nancy Lublin, CEO and Chief Old Person at DoSomething.org. “We’re proud to build a relationship with Best Buy and continue our successful relationship with the EPA. This campaign really gives young people passionate about the environment the power to rock social change and make a difference among their peers in their very own communities.”
Best Buy and DoSomething.org will be rewarding the grand prize drive that collects the most e-waste with a $500 educational grant for each their team members. Prizes will also be provided to the top 10 drives for their electronic recycling efforts.