Green Roof NeverFade Paint Receives Official Registered Trademark

NeverFade®, a professional, exterior, water-based paint from APV Engineered Coatings, recently received registered trademark status from the U.S. Patent and Trademark Office. NeverFade is formulated with Kynar Aquatec® polyvinylidene fluoride (PVDF) resin, making it highly resistant to fading, algae, fungus, stains, abrasions and dirt, without abundant volatile organic compounds (VOCs) and harsh solvents.

NeverFade has found a unique niche within school systems via outstanding fade resistance and durability on exteriors, stadium scoreboards and goal posts. The product also verified these superior properties on window profiles and home and store fronts. These award-winning performances have resulted in industry recognition including a 2010 Most Valuable Products (MVP) Award (Building Products) and a 101 Best New Remodeling and Home Building Product of 2010 award (Professional Builder/Professional Remodeler).

APV Engineered Coatings is currently developing a factory-applied version of NeverFade for the OEM industry, with the goal of eventually providing consumers with NeverFade protection built-in to their favorite brand names in siding, decking, railing, and roofing materials.  The company’s unprecedented 15-year warranty against fading will be available to building product manufacturers.

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The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and a Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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