# ON24 Survey Says Online Meetings Provide Great Green Benefits Bottom Line!

- Link: https://greenlivingguy.com/2011/08/on24-survey-says-online-meetings-provide-great-green-benefits-bottom-line/
- Published: 2011-08-30T17:57:54-04:00
- Author: greenlivingguy

ON24, the global leader in webcasting and virtual event solutions, today announced
results from a survey of energy and utility industry executives about rising global
energy costs and their impact on the adoption of virtual communication alternatives.
The energy and utility company executives polled confirmed that economic conditions
are affecting them, both in the board room and at home.
 Increased fuel and energy
prices are driving budget concerns, with 73% of the 200 respondents saying it is
important to cut transportation expenses, given today’s economy.  A dramatic 100%
of respondents stated that their companies are increasing use of [virtual events](https://greenlivingguy.com/2022/10/everrati-reveals-first-of-its-kind-electrified-porsche-911-964-wide-body-cabriolet/)
and webcasts as part of a cost-reduction strategy.  “Our objective was to evaluate
whether or not the energy industry specifically is seeking to reduce costs and environmental
impact while staying connected to stakeholders around the world,” explained ON24
CMO Denise Persson. “Our primary conclusion is that energy executives realize that
the ‘old way’ of doing business no longer makes sense, especially in times of economic
uncertainty.” In addition to increasing the use of virtual events and webcasts, 
the executives listed a number of additional measures companies are implementing
to reduce transportation costs, including reducing the need for travel (82%) and
the number of in-person meetings, conferences and trade shows (55%). An equal percentage
cited employer-supported employee telecommuting. Personal budgetary concerns – as
well as convenience – also played a part in responses to ON24’s survey.  The fluctuating
costs of gasoline, coupled with the generally uncertain economy, have affected utility
and energy corporate executives and their families; most are reducing driving, and
46% report that they are carpooling and shopping online more. They are also:  · 
Using public transportation (27.3%)·         Shopping around for the best prices
on gas (18.2%) The Benefits of Virtual EventsON24 found that energy and utility 
executives prefer virtual events for numerous personal and professional reasons.
Almost 91% cited the elimination of travel as a key benefit of virtual events, and
37% ranked saving on gasoline as a benefit.  Other factors included:·         The
ability to reach people all over the globe anytime (81.8%)·         The ability 
to attend from one’s own computer (72.7%)·         Virtual events are “greener” 
than traditional in-person events (64%) ON24 has compiled data around the environmental
benefits of virtual events, showing that a virtual event with 2,300 participants
can reduce carbon emissions by some 3,300 tons; an estimated 17,000 trees would 
be needed to have a similar effect.  Furthermore, a virtual event saves an average
of 36,000 sheets of paper per event and can decrease both water consumption and 
the creation of solid waste. The ON24 survey was conducted in the second quarter
of this year. “Surviving and thriving in a turbulent economy, both personally and
professionally, requires a new set of tools and a high degree of adaptability,” 
said Persson. “Our survey data show that virtual events continue to gain traction
because they enable companies to adapt and save money, be kinder to the environment,
and offer previously unachievable levels of convenience and engagement.”

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