The Green Living Guy

SOL, Inc., the leading provider of solar LED outdoor lighting solutions, announced today that Paul Wickberg has been named as the company’s new president and chief executive officer. Wickberg’s extensive experience positions SOL for both continued product innovation and accelerated sales growth on a global scale.

Wickberg brings more than 20 years of experience to SOL in entrepreneurial business development, energy management, sustainable solution selling and client-driven product development. His career includes successful leadership roles as president and CEO of evandtec Inc., president and COO of Verisae Inc., and co-founder and ultimately president of Computer Process Controls, which was acquired by Emerson. There he became president of Emerson Climate Technology Solutions, growing it to more $100M in sales of electronics hardware, software and services to over 20,000 retail sites globally.

“I am delighted to welcome Paul Wickberg to the SOL team. After performing an extensive search for a leader who had the right combination of entrepreneurial, sales and business management experience, we have found a unique match in Paul,” stated Michael Sonnenfeldt, chairman of SOL, Inc. “We are looking forward to Paul introducing our new 20/20™ and 10/10™ solar LED lighting systems to the commercial market and building the team to further establish SOL as the preeminent outdoor solar lighting company in the world. SOL is enviably positioned: the economic proposition for solar lighting is the strongest ever, our lights are the brightest and most attractive ever, our value proposition is at an all-time high and our leadership is excellent.”

Drawing upon a history of developing innovative businesses around energy management, monitoring and control, Wickberg is well-prepared to take on this leadership position at SOL. “With market-ready solutions, SOL is primed to introduce a new world of customers to industry-leading, commercial-grade solar LED solutions,” he stated. Commenting on the business and marketplace, Wickberg said, “With top-performing and aesthetically attractive new products leveraging ever-improving solar and LED technologies, a 20-year history of product development, and a creative and hardworking team, SOL is ready for rapid growth in a dynamic marketplace searching for economically attractive green solutions to everyday problems. This is what Sol offers in their current products.”

PALM CITY, Fla., July 18, 2011 /PRNewswire/

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