The Green Living Guy

A shocking new report by the Cornucopia Institute, entitled Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label, exposes Bear Naked, Barbara’s, Back to Nature, Annie’s Homegrown and many other popular cereal brands that intentionally blur the lines between organic and natural. To most consumers, petrochemical solvents, toxic pesticides, sewage sludge, genetically engineered ingredients and fumigants are never considered “natural.” Yet many cereal companies use these ingredients and routinely label their foods as “natural.”

“Support for healthy organic food and sustainable farming is at the core of our mission at GrandyOats,” says Aaron Anker, Chief Granola Officer. “We are shocked at the extent to which many cereal companies are misleading consumers with false and distorted ‘natural’ claims.” Anker also noted that not only does this unscrupulous behavior hurt the integrity of the entire organic foods movement, it creates an unfair playing field for upstanding organic brands recognized as such in the report, including GrandyOats. Below are examples in the report, for more visit:

Source: Cornucopia Institute

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