(Wellington, Fla.)—-Three distinct companies came together recently to share their expertise and take part in the renovation of Starbucks’ new flagship location in the heart of New York City’s Time Square Theatre District.  Looking to build a store that incorporates distinct design elements from the surrounding neighborhood, Starbucks turned to New York-based Focus Lighting, an award winning architectural lighting design firm. In understanding Starbucks’ objectives, Focus Lighting knew LED lighting would meet their needs best and called upon Wellington, Fla.-based LED Source®, an international supplier of LED lighting that specializes in full-scale evaluations and retrofits.

Starbucks Times Square using LED

“LEDs are the most energy efficient lighting solution on the market,” said Joe Zamore, vice president of business development for LED Source. “They cut costs on energy bills and maintenance fees, while still offering brilliant, functional lighting.”

Anticipated to be one of the coffee giant’s busiest stores, Starbucks Time Square has a distinctive design that has been inspired by images of old Broadway and is a testament to the rich history of the area’s Theatre District.

Staying true to Starbuck’s new “neighborhood concept design” program, Focus Lighting lit the new store as if it were a theater stage set, reminiscent of old Broadway in appearance. Signature theatrical elements including Fresnel lighting fixtures, equipped with LED lamps and barn doors, are mounted on triangular trusses. The energy-efficient LED accent lighting is integrated into the shelving and canopy. Additionally, the Starbucks letters inside the store have been backlit to create a warm glow.

To generate this look, renowned lighting designers Paul Gregory, Brett Andersen and Joshua Spitzig from Focus Lighting worked with LED Source to utilize the latest generation in LED lamps from Toshiba, one of the largest lighting companies in the world.

“The Starbucks Times Square location is a true showcase for world-class design, and Toshiba is proud to be part of enhancing the Starbucks customer experience,” said Ken Honeycutt, senior vice president and the chief venture executive for Toshiba International Corporation’s LED Lighting Systems Division. “We are extremely proud that Focus Lighting and LED Source selected Toshiba LED lamps. It is truly an honor to illuminate such a prestigious location for Starbucks – bathing the interior with beautiful lighting while reducing energy and maintenance costs.”

Since Starbucks initiated their own Energy Conservation program, each of their stores has set out to reduce their energy consumption by 25 percent by 2015. Starbucks Times Square meets the U.S. Green Building Council’s LEED® certification program.

The store utilizes 73 Toshiba LED PAR30 lamps at 16.3 Watts and 55 Toshiba LED MR16 lamps at 6.7 Watts throughout the space.


“Toshiba’s PAR30 lamps last on average 25 times longer than traditional bulbs and use up to 75 percent less energy than halogens, while the LED MR16 lamps last up to 20 times longer and use up to 80 percent less energy than halogens,” Zamore said. “Each of the bulbs contain no mercury or lead and emit up to 70 percent less UV light compared to halogens.”

The products chosen also aligned with the design goals. “The PAR30 lamps were perfect in trying to create an image of old Broadway. The delicacy of our aiming will stay for years to come because of the low maintenance cycle of this lamp,” said Paul Gregory, president of Focus Lighting.

Source: LEDsource.com , Starbucks, Toshiba and Focus Lighting