# Timberland and Ringo Starr Unite for Charity

- Link: https://greenlivingguy.com/2011/12/timberland-and-ringo-starr-unite-for-charity/
- Published: 2011-12-14T04:54:02-05:00
- Author: greenlivingguy

## Timberland and Ringo Starr: Stepping Up for Clean Water

In a groundbreaking collaboration, Timberland has joined forces with rock legend
Ringo Starr to launch ‘Canvas that Cares’. This innovative program aims to raise
funds for non-profit organizations through the auction of limited-edition Earthkeepers
® boots. The initiative kicks off with a bang, featuring Starr’s original peace 
sign artwork on a collection of eco-friendly footwear.

### A Step in the Right Direction

Timberland, known for its outdoor lifestyle brand, is taking its commitment to social
responsibility to new heights. The ‘Canvas that Cares’ program aligns perfectly 
with the company’s long-standing mantra of “doing well and doing good.” As Mike 
Harrison, Timberland’s chief brand officer, expressed, “We could not think of a 
better partner for our launch than Ringo Starr.”[1]

### Ringo’s Artistic Touch

Starr’s contribution goes beyond his celebrity status. The former Beatles drummer
has personally designed and signed 75 pairs of Timberland® Earthkeepers® City 6″
Leather and Fabric Side Zip boots. Each pair features a colorful peace sign on a
canvas panel, symbolizing Starr’s personal mantra of [peace and love](https://greenlivingguy.com/2011/05/hey-green-dads-you-want-a-green-nursery-go-green-and-healthy-tips-for-your-baby%e2%80%99s-room/).
Three embroidered stars on the back of the boot cleverly nod to the artist’s name.[
2]

## Eco-Friendly Footwear

These limited-edition boots aren’t just about style and star power. They’re a testament
to Timberland’s commitment to sustainability. The boots feature Bionic® canvas, 
a unique material made from organic cotton wrapped around a recycled PET core. This
innovative fabric is twice as strong as traditional canvas and dries 30% faster.
Additionally, ion-mask™ technology by P2i repels water and stains, ensuring dry 
feet without compromising breathability.[3]

## Bidding for a Cause

The auction, hosted on eBay, ran from December 1 to December 11, 2011. With a starting
bid of $250 per boot package, the collaboration aimed to raise a minimum of $18,750
for WaterAid, a non-profit dedicated to improving access to safe water, sanitation,
and hygiene in the world’s poorest communities.

“For thirty years, WaterAid has brought clean water to millions of people in the
world’s poorest communities,” Starr commented. “This partnership with Timberland
will allow others to make a real difference in these people’s lives.”[1]

## A Ripple Effect

The impact of this collaboration extends beyond the auction. Starr’s “All-Starr 
Band” wore the limited-edition boots on their tour dates, further amplifying the
message. This initiative not only raises funds but also increases awareness about
global water issues.

As reported by The Guardian, this collaboration marks a significant step in celebrity-
driven charitable initiatives. Similarly, Billboard highlighted the unique intersection
of music, fashion, and philanthropy in this project.

In an era where consumers increasingly demand corporate social responsibility, Timberland
and Ringo Starr have set a new standard. They’ve shown that style, sustainability,
and social impact can indeed walk hand in hand.

### Sources

[1] The Guardian. (2011, December 1). Ringo Starr and Timberland [launch charity boot auction](https://greenlivingguy.com/2011/05/timberland-company-emissions-reductions-achieved/).
[https://www.theguardian.com/environment/2011/dec/01/ringo-starr-timberland-boots-charity](https://www.theguardian.com/environment/2011/dec/01/ringo-starr-timberland-boots-charity)
[
2] Billboard. (2011, December 1). Ringo Starr Teams With Timberland for Charity 
Boot Auction. [https://www.billboard.com/music/music-news/ringo-starr-timberland-boots-charity-auction-1165339/](https://www.billboard.com/music/music-news/ringo-starr-timberland-boots-charity-auction-1165339/)[
3] Timberland. (2011). Earthkeepers® City 6″ Leather and Fabric Side Zip. [https://www.timberland.com/shop/mens-earthkeepers-city-6-leather-and-fabric-side-zip-boots-a1gzx001](https://www.timberland.com/shop/mens-earthkeepers-city-6-leather-and-fabric-side-zip-boots-a1gzx001)

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
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