GREAT Recycling Program Hits Times Square Collecting 15K Beverages One Day

“New York City is making great strides toward a greener, greater future, and initiatives like ‘The Great Recycle’ expand on opportunities for residents and visitors alike to help us meet our sustainability goals,” said Mayor Michael R. Bloomberg. “Thousands of people here in New York and beyond will think twice about throwing out plastics and other recyclables, and the materials collected will be put to excellent use in our public school urban gardens.”

New Yorkers went green living on the situation and came up big with bags of empty bottles and cans to recycle.

After depositing their containers into the 30-foot recycle bin, they were able to redeem points (one bottle = one point) at the on-site TRASHed Recycle Store. Some of the more popular redemption items were:

  • $50 gift certificates to Momofuku and Shake Shack
  • Element skateboards
  • Taylor guitar signed by members of the Zac Brown Band

It wasn’t just New Yorkers who participated in The Great Recycle. People around the country signed up to take the online pledge at www.TheGreatRecycle.com with 35,500 pledging to recycle more each week All earned points via RecycleBank, which can be redeemed for discounts and deals from more than 3,000 local and national businesses in categories ranging from food and beverage to health and beauty, restaurants, entertainment, sports and recreation, apparel, automotive, electronics and more.

“The Great Recycle” was supported by Honest Tea and partners GrowNYC, Recyclebank, Coca-Cola Live Positively, Global Inheritance and 5-Boro Green Services. Plans are already being made for the next Great Recycle event. And, of course the 30-foot bin will be reused. The company will be announcing additional Great Recycle events in the coming weeks.

Source: GrowNYC and Honest TeaEnvironmental News Service

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