After a decade in the natural/organic food and beauty worlds, Zaroff recognized the “missing link” in the wellness equation, and in 1996, seized the opportunity to launch leading lifestyle brand Under the Canopy, to coin and trademark the term “ECOfashion®” and to pioneer the market for organic & sustainable textiles. Zaroff is a recognized visionary and authority in organic/sustainable apparel & home fashions and has created a unique development, distribution and monitoring business model to ensure that the process and the products remain pure, transparent & authentic.
In addition to her work as Executive Producer on the upcoming documentary “Thread”, Marci is also Founder of FASE (Fashion.Art.Soul.Earth) and CMSO (Chief Marketing & Sustainability Officer) of the Portico Brand Group, which includes Portico, Under the Canopy and FASE.
Marci keynotes and speaks internationally on sustainable textiles, creative leadership, strategy and innovation & green business/design. She was a key driver in defining the USA & Global Standards for organic fiber certification (GOTS), launched organic/sustainable fiber initiatives in top retailers such as Whole Foods Market, Macy’s, Target, Bed Bath & Beyond and AVEDA, and is featured extensively in major TV & print media, including Entrepreneur, Newsweek, The New York Times, USA Today, InStyle, Lucky, Vanity Fair, CNN, Entertainment Television, Good Morning America & the Discovery Channel, to just name a few.
Zaroff has received countless recognitions, such as ABC News’ “Legends and Legacies”, the Natural Product Industry’s “Socially Responsible Business Award”, New York Moves “Power Woman Award”, Fashion Group International’s “Rising Star Award” and ELLE Magazine’s “Mercury Style Award”. Marci serves on the Board of Directors/Advisors of the Textile Exchange, Operation Warm, AllergyKids Foundation, Teens Turning Green, Sustainable Brands International, Fair Trade USA, Suzy Cameron’s “Eco Chic Warriors”, dedicated to the “greening of the fashion world” and Organic Spa Magazine, where she is a featured columnist on fashion & beauty. In addition, Marci has helped TransFair/Fair Trade USA to develop the first Fair Trade certification of textiles in the USA and will be spearheading their national launch in 2013.
An artist and yoga enthusiast, Marci lives in her hometown of Boca Raton, Florida with her two “green” teens, where she is Chairman/Co-Founder of “South Florida Green Drinks” in partnership with Global Green USA. Marci had the honor of introducing former Vice President Al Gore at South Florida’s Mizner Amphitheater, has received a prestigious Henry Crown Fellowship from The Aspen Institute, and is featured in the newly released book: “ECO AMAZONS: 20 Women Who Are Transforming the World.”