# Zubi Advertising and Its Green Headquarters Initiative

- Link: https://greenlivingguy.com/2012/09/zubi-advertising-and-its-green-headquarters-initiative/
- Published: 2012-09-27T17:30:25-04:00
- Author: greenlivingguy

## Zubi Advertising Goes Green—Miami Style

### A Bold Environmental Statement

Zubi Advertising Services, one of the nation’s top Hispanic agencies, didn’t just
talk about sustainability—it built it into the heart of its operations. In 2012,
the agency celebrated the opening of its environmentally friendly headquarters in
Coral Gables, Florida. This bold move made Zubi one of the first ad firms in the
region to pursue a LEED® (Leadership in Energy and Environmental Design) certification.

### Smart Design with a Purpose

From day one, the building’s design reflected a serious commitment to [going green](https://greenlivingguy.com/2021/12/going-green-how-have-we-changed-our-lifestyle-for-the-better/).
Zubi installed high-efficiency [HVAC](https://greenlivingguy.com/2022/03/eco-friendly-look-makeup-6-tips/)
systems, LED lighting, and low-flow plumbing fixtures. In addition, the headquarters
used recycled building materials, water-conserving landscaping, and motion-sensor
lighting throughout.

![Eco-designed advertising office in Coral Gables featuring native landscaping and
modern architecture](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2012/
09/BC15BB4F-BA2C-44A7-BBA2-1FC978BDC90F.png?resize=400%2C400&ssl=1)

Zubi Advertising’s Coral Gables headquarters blends Miami style with serious green
upgrades

### Culture Meets Sustainability

Even more importantly, the space reflected Zubi’s Cuban-American heritage and Miami
roots. Colorful, modern, and smart—it blended eco-conscious technology with vibrant
design. Tropical plants, local art, and sustainable materials created a space that
was both culturally rich and environmentally sound.

### Leadership in Action

President and CEO Joe Zubizarreta emphasized that the project wasn’t just about 
image. “This building represents who we are and what we stand for,” he said. “We
want to lead by example—doing what’s right for the environment and our community.”

### Employee-Driven Innovation

Employees played a key role in the transformation. The company launched internal
sustainability campaigns and encouraged low-impact commuting. Bike racks, public
transit incentives, and recycling [stations reinforced a green workplace culture](https://greenlivingguy.com/2026/06/gas-station-closure-a-cultural-shift-ahead/)
that extended beyond the walls.

### Industry Inspiration

Zubi’s green headquarters sent a strong message to the advertising world: creative
agencies can go sustainable without sacrificing style or function. While many businesses
focused only on digital transformation, Zubi expanded the conversation to include
environmental responsibility—especially within the fast-paced, high-impact media
sector.

### A Model for the Future

As Miami continues to face sea-level rise and extreme heat, Zubi’s forward-thinking
design proves that local businesses can [make a real impact](https://greenlivingguy.com/2011/03/green-steps-to-make-every-day-eco-friendly/).
This isn’t just about saving energy. It’s about resilience. It’s about creating 
a legacy of leadership that puts people and planet first.

Sources

 1. [U.S. Green Building Council – LEED Certification](https://www.usgbc.org/leed)
 2. EPA – [Sustainable Office](https://greenlivingguy.com/2019/11/green-gas-production-set-to-increase/)
    Buildings
 3. [City of Coral Gables Sustainability](https://www.coralgables.com/sustainability)