# Toyota Brings Strong Momentum to New Year

- Link: https://greenlivingguy.com/2013/01/toyota-brings-strong-momentum-to-new-year/
- Published: 2013-01-10T23:55:00-05:00
- Author: greenguruguides

## Toyota Brings Charges Into the New Year with EV Momentum

Toyota brings strong momentum to sales; starting 2013 on a high note. After a year
of strong hybrid sales, the automaker brought serious momentum into the new year—
especially in the electric and hybrid vehicle segments.

### Record-Setting Hybrid Sales

In 2012, Toyota brought strong momentum by selling more than 327,000 hybrid vehicles
in the United States alone. That’s including over 236,000 Prius family models. Even
better, these numbers marked a 73% increase from 2011. Prius sales alone helped 
Toyota secure more than 60% of the U.S. hybrid market.

### Other Toyota Hybrids Also Brought Stronger Momentum to Sales

At the same time, Toyota didn’t just rely on one model. Sales of the Camry Hybrid
and Highlander Hybrid surged as well. This multi-model success reinforced Toyota’s
leadership in fuel-efficient technology.

### Plug-In and EV Expansion

Toyota also made big strides in plug-in hybrid and [electric vehicle sales](https://greenlivingguy.com/2025/06/global-ev-sales-market-growth-in-emerging-markets/).
The [Prius Plug-in Hybrid](https://greenlivingguy.com/2011/09/toyota-builds-plugin-electric-hybrid-car/)
closed out the year with nearly 13,000 units sold—placing it among the top-selling
plug-in vehicles in the U.S. That success signaled growing consumer interest in 
vehicles that combine electric drive with extended range.

Moreover, [Toyota introduced the RAV4 EV](https://greenlivingguy.com/2012/08/toyota-builds-their-own-electric-rav4-again-with-tesla/),
its all-electric compact SUV. Developed in [partnership with Tesla Motors](https://greenlivingguy.com/2010/12/tesla-toyota-electric-ev-partnership-explained-in-detail/),
the RAV4 EV brought zero-emission power to the crossover segment. Although its rollout
was limited, it showed [Toyota’s commitment to testing](https://greenlivingguy.com/2025/11/toyota-4runner-trailhunter-delivers-performance-and-comfort/)
new EV technologies in real-world conditions.

![Silver Toyota Prius Plug-In Hybrid charging at a public EV station in a sunny 
California suburb, with a “$1,500 California rebate” sign on the charger. As they
bring strong momentum to sales](https://i0.wp.com/greenlivingguy.com/wp-content/
uploads/2012/02/C49B9E58-D3B1-447B-A43C-71D65361602A-1.png?resize=400%2C400&ssl=
1)

[Toyota Prius Plug-In](https://greenlivingguy.com/2007/03/gm-targets-2010-production-for-electric-car/)
earns a $1,500 California rebate, boosting its appeal for eco-conscious drivers 
seeking savings and clean performance.

### Global Impact, Local Growth

Globally, [Toyota surpassed 1.2 million hybrid](https://greenlivingguy.com/2014/05/toyota-highlander-hybrid-limited-2013-test-drive-results/)
sales in 2012, adding to its total of more than 4.6 million hybrids sold worldwide
since 1997. In the U.S., the company continues to invest in hybrid manufacturing
and innovation, supporting jobs and reducing emissions at the same time.

Because of this success, Toyota’s hybrid leadership not only strengthens its brand—
it also pushes the entire [industry toward cleaner](https://greenlivingguy.com/2019/04/making-moves-towards-a-cleaner-greener-automotive-industry/)
alternatives.

### Looking Ahead

As the [EV and hybrid](https://greenlivingguy.com/2017/11/green-car-reports-best-car-to-buy-chrysler-pacifica-hybrid-named-2018-green-car-reports-best-car-to-buy/)
market heats up, Toyota aims to keep pushing boundaries. With more fuel-efficient
models in [development and continued investment in battery](https://greenlivingguy.com/2015/02/ctek-developing-wireless-battery-charging/)
technology, 2013 may be even greener than the year before.

[Source](http://Toyota.com): Toyota