# BMW Electronaut Effect Tracks Real-World ActiveE EV Data

- Link: https://greenlivingguy.com/2013/04/bmw-electronaut-effect-activee/
- Published: 2013-04-28T19:47:43-04:00
- Author: greenguruguides

**BMW Electronaut Effect** turned real-world ActiveE driving data into a public 
dashboard showing range, fuel savings and electric-vehicle use across hundreds of
early BMW EV drivers.

## BMW Used ActiveE Drivers as a Real-World EV Test Fleet

## Drivers of 700 ActiveE Vehicles Have Collectively Driven 6.1 Million Miles. Also Saved Over 275,000 Gallons of Gas and More Than $740,000!

**Woodcliff Lake, NJ – April 11, 2013…** BMW today launched the Electronaut Effect,
a new digital tool that gives consumers access to key aggregated data about the 
range, cost savings and positive environmental impact that actual BMW ActiveE drivers–
called “Electronauts” – are experiencing across the country. This unfiltered information,
updated weekly, will help inform consumers’ decision about purchasing an electric
vehicle.

![Bmw active e Activee Www Bmwactivatethefuture Com  electronaut](https://i0.wp.
com/greenlivingguy.com/wp-content/uploads/2013/04/tumblr_mlz6d5wjcm1s42f9co1_1280.
jpg?resize=220%2C220&quality=52&ssl=1 "- The Green Living Guy")

The Electronaut Effect at [www.bmwusa.com/ElectronautEffect](https://www.bmwusa.com/vehicles/plug-in-hybrid-electric.html)
features aggregate car data for the 700 BMW ActiveEs – the first fully-electric 
BMWs – and their drivers, participating in the BMW ActiveE Field Trial that began
January 2012. This streamlined data is presented in three basic categories: Range(
i.e., most miles driven in one day), Savings (i.e., total money saved), and Environment(
i.e., gallons of gas not used).

## As of today, Electronauts have driven approximately 6.1 million miles

For that’s the most miles driven in one day by a single Electronaut was 367.7. These
ActiveE drivers have already saved more than $740,000 collectively by driving the
all-electric cars (calculated by subtracting the money they spent on charging, from
the amount they did not spend on gas). Together, they have saved well over 275,000
gallons of gas.

“The Electronaut Effect is an exciting tool because it offers consumers unvarnished,
hard data on the driving performance of our fleet of ActiveE vehicles, providing
a very accurate picture of the BMW electric vehicle experience and the benefits 
of all-electric driving,” said Jacob Harb, head of Electric Vehicle Operations and
Strategy, BMW of North America. “This is an important, new resource to help drivers
considering an electric vehicle purchase make informed decisions.”

The 700 Electronauts, meanwhile, will have access to a related tool, available at
[http://www.BMWActivateTheFuture.com](http://www.BMWActivateTheFuture.com)

For that offers a detailed, more in-depth look at data specific to their BMW ActiveE.
That’s as well as to the entire fleet. Electronauts can see the average number of
times he or she charges their ActiveE per day. Also the average remaining charge
at the end of the day. Finally and their personal reduction in driving-related carbon
footprint.

### What Electronauts Can Learn!

Electronauts may also choose to opt into a “Current Standings” section. One that
lets them compare select statistics to those of other Electronauts. They can view
the top 25 Electronauts in the U.S.A. That’s for select data points. Also they can
see their current ranks for these statistics. Or they can compare West Coast vs.
East Coast driving data. That’s such as total miles driven by coast.

Non-Electronauts who visit the [http://www.BMWActivateTheFuture.com](http://www.BMWActivateTheFuture.com)
site will be able to view the aggregate version of this more in-depth data.

**
 BMW Group In America

Information about BMW Group products is available to consumers via the Internet 
at: [www.bmwgroupna.com](https://www.bmwgroup.com/en.html)

BMW Launches the “Electronaut Effect,” a New [Digital Tool](https://greenlivingguy.com/2024/06/teslas-cybertruck-a-setback-and-temporary-delays/)
Offering Drivers Real-Life Data on BMW ActiveE Driving Performance and Benefits.

## The Data Helped BMW Prepare for the i3

The ActiveE program was part of BMW’s broader electric-mobility development work.
Lessons from the field trial helped inform the company’s next generation of purpose-
built EVs, including the BMW i3.

For more BMW EV history, see our [BMW i3 worldwide debut coverage](https://greenlivingguy.com/2013/07/bmw-i3-worldwide-debut/).

## Conclusion

The Electronaut Effect made early EV ownership visible through real-world data instead
of laboratory estimates alone. It gave consumers a clearer picture of how electric
driving worked before mass-market EV adoption accelerated.

Source: [BMW Group — Electronaut Effect launch](https://www.press.bmwgroup.com/usa/article/detail/T0139953EN_US/).

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 greenguruguides

 The Green Living Guy, Seth Leitman, is recognized as a green living guru and electric
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