# TAG Heuer signs major global partnership with FIA Formula E Championship - Link: https://greenlivingguy.com/2013/05/formula-e-championship-tag-heuers-partnership-explained/ - Published: 2013-05-17T15:33:07-04:00 - Author: greenlivingguy ### TAG Heuer Becomes Founding Partner and Official Timekeeper TAG Heuer is most notably famous for their luxury timepieces and being a leading manufacturer in the horology industry. They are renowned for combining precision with unique designs. Now, it has recently signed a major global partnership with the FIA Formula E Championship. This partnership signifies its strong commitment to innovation and performance in the automotive world [3]. The agreement marks TAG Heuer’s role as a founding partner and official timekeeper of the championship. Moreover, this relationship underscores the brand’s dedication to the promotion of [sustainable mobility and electric vehicle](https://greenlivingguy.com/2015/02/tiffany-ev-show-stop-being-polite-start-being-real/) technology. Through this partnership, TAG Heuer aims to enhance its visibility in the fast-paced world of motorsports. This aligns its prestigious name with cutting- edge racing events that attract a global audience. These events [promote eco-friendly practices](https://greenlivingguy.com/2021/08/how-schools-can-practice-and-promote-sustainability/) within the motorsport community. ![formula e championship with TAG Hauer](https://i0.wp.com/greenlivingguy.com/wp- content/uploads/2023/04/IMG_1197.jpg?resize=780%2C866&quality=52&ssl=1) For TAG Heuer will supply stopwatches, clocks, and a dedicated timekeeping team to the series. This ensures that every moment of the race is captured with precision and accuracy. Moreover, they also will have branding on and off the track. This showcases their commitment to excellence in timing and performance. The Formula E Championship is a new FIA championship that is quickly gaining popularity and recognition worldwide. This groundbreaking series features racing cars [powered exclusively by electric energy](https://greenlivingguy.com/2019/01/tesla-solar-energy-power-installed-new-roof/). Such races highlight the innovative engineering and technology that is reshaping the sport. All of which represents the future of the motor [industry as it embraces sustainability](https://greenlivingguy.com/2019/04/making-moves-towards-a-cleaner-greener-automotive-industry/) and environmental responsibility. Meanwhile, it still delivers high-speed excitement and thrilling competition. As fans become more environmentally conscious, the growth of electric racing illustrates a significant shift in the values of motorsport. Therefore, this marks a pivotal moment in its evolution. ### Formula E? The [FIA Formula E](https://greenlivingguy.com/2018/08/jean-eric-vergne-fights-through-the-field-to-be-crowned-the-fourth-different-formula-e-champion-in-as-many-seasons/) Championship is a global electric vehicle racing series. A series that debuted in September 2014 [1]. The championship is also a platform for the development of new [electric vehicle technologies](https://greenlivingguy.com/2024/07/enso-tires-a-revolution-in-electric-vehicle-technology/). Moreover it prioritizes sustainability and innovation [1][3]. In addition, the plan is for a grid of 10 teams and 20 drivers, each bringing their unique skills and competitive spirit to the track. This exciting format is designed to enhance the racing experience for fans, while also showcasing the talents of emerging drivers alongside seasoned professionals. Furthermore, the FIA has expressed its delight with the sport’s shared values of [clean energy and sustainability](https://greenlivingguy.com/2013/05/understanding-livestock-and-agricultural-emissions/), emphasizing the importance of reducing the environmental impact of motorsport. This alignment with green initiatives not only positions racing as a forward-thinking sport but also inspires future generations to embrace eco-friendly practices both on and off the track, creating a more sustainable future for the industry and its enthusiasts. [3] The e.dams-Renault team, created by Alain Prost and Jean-Paul Driot. For it has been one of the most successful teams in the FIA Formula E Championship [1]. The team’s success also helped establish the legitimacy of the series. Moreover and promote the development of electric vehicle technology [1]. #### TAG Heuer’s partnership Championship represents the next step for the company’s ongoing commitment to motorsports, showcasing its ambition to not only engage with the racing community but also to promote an environmentally conscious ethos in the industry. It draws on both its rich racing heritage and its commitment to sustainability [3], ensuring that every event is not just about speed, but also about reducing the carbon footprint associated with motorsport activities. The races will be held in the hearts of the [world’s leading cities](https://greenlivingguy.com/2019/09/how-sustainability-changed-the-world-living-ethos/), where the excitement of competition meets the vibrancy of urban life, taking place around their main landmarks [3]. By hosting events in these iconic locations, the Championship aims to inspire local communities, encouraging them to participate in the environmental movement while celebrating the thrill of racing. **References:** [[1](https://www.tagheuer.com/us/en/partnerships/formula-e.html)] Formula E – Partnership [[2](https://newspressusa.com/publicReleaseView/34648)] TAG HEUER SIGNS MAJOR GLOBAL PARTNERSHIP WITH FIA … [[3](https://www.watchuseek.com/threads/tag-heuer-signs-major-global-partnership-with-fia-formula-e-championship.862472/)] TAG Heuer signs major global partnership with FIA … ![author avatar](https://secure.gravatar.com/avatar/df91669667126e1290c21ee0342c386e2da19d588d4d9ca6560bd82ed59a9641? s=300&d=monsterid&r=g) greenlivingguy The Green Living Guy, Seth Leitman is an independent power producer, a green living expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and an Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow. [See Full Bio](https://greenlivingguy.com/author/greenlivingguy/) [ ](https://greenlivingguy.com/author/greenlivingguy/)