# Bill Ford Jr.: Steering Ford Towards a Sustainable Future - Link: https://greenlivingguy.com/2013/06/bill-ford-jr-talking-turkey-about-the-company/ - Published: 2013-06-25T12:19:36-04:00 - Author: greenlivingguy ⌊Bill Ford Jr⌉⌊Bill Ford Jr⌉Bill @ford Jr. talking turkey about the company and disruptive Industry. ## A Vision for Green Mobility In June 2013, [Bill Ford Jr](https://greenlivingguy.com/2013/06/bill-ford-at-the-gofurther-trends-conference-in/)., the executive chairman of Ford Motor Company, shared his insights on the company’s direction and commitment to sustainability. As the great-grandson of Henry Ford, Bill Ford Jr. carries forward a legacy of innovation while adapting to the challenges of the 21st century. ### Embracing Eco-Friendly Technologies #### Electric and Hybrid Vehicles Ford Jr. emphasized the company’s increasing focus on electric and hybrid vehicles. Consequently, Ford had already launched several successful models, including the Ford Fusion Hybrid and the all-electric Ford Focus Electric. These vehicles represented a significant step towards reducing the automotive industry’s carbon footprint. ##   ### Sustainable Manufacturing Practices Moreover, Ford Jr. highlighted the company’s efforts to implement [sustainable manufacturing](https://greenlivingguy.com/2019/11/sustainable-manufacturing-system-to-better-consider-the-human-component/) practices. For instance, Ford had been utilizing recycled materials in vehicle production and reducing water consumption in its factories. As a result, the company was making strides in minimizing its environmental impact beyond just the vehicles it produced. ### Addressing Urban Mobility Challenges #### Smart Transportation Solutions Bill Ford Jr. also discussed the company’s vision for addressing urban mobility challenges. He emphasized the need for smart transportation solutions that could alleviate traffic congestion and reduce emissions in crowded cities. Therefore, Ford was investing in research and development of [intelligent transportation](https://greenlivingguy.com/2011/10/intelligent-transportation-systems-improve-safety/) systems and car-sharing programs. ### Collaboration with Tech Companies Furthermore, Ford [Jr.](https://greenlivingguy.com/2015/02/ford-reimagining-parking-solutions/) stressed the importance of collaboration with technology companies to develop innovative mobility solutions. This approach aimed to position Ford not just as a car manufacturer, but as a mobility company ready to tackle the transportation challenges of the future. ### Balancing Tradition and Innovation #### Honoring Ford’s Heritage While pushing for innovation, Bill Ford Jr. also emphasized the importance of honoring the company’s heritage. He acknowledged the need to balance traditional automotive manufacturing with new technologies and business models. Consequently, this approach aimed to maintain Ford’s core strengths while adapting to changing market demands. #### Investing in the Workforce Additionally, Ford Jr. highlighted the company’s commitment to investing in its workforce. He stressed the importance of training employees to work with new technologies and fostering a culture of innovation within the company. #### Looking Ahead: Ford’s Sustainable Future As of June 2013, Bill Ford Jr.’s vision for the company reflected a strong commitment to sustainability and innovation. The company was actively working on developing more fuel-efficient vehicles, implementing greener manufacturing processes, and exploring new mobility solutions for urban environments. For more information on Ford’s sustainability efforts and eco-friendly vehicles, check out these resources: * [[Green Living Guy’s review of Ford’s electric vehicles](https://greenlivingguy.com/category/green-tech-news/)] –[ [Sustainable manufacturing practices in the automotive industry](https://greenlivingguy.com/category/alt-energy-news/)] Additional information on automotive sustainability and innovation can be found at: 1. [[U.S. Department of Energy – Vehicle Technologies Office](https://www.energy.gov/eere/vehicles/vehicle-technologies-office)] 2. [World Economic Forum – Future of Mobility] Bill Ford Jr.’s leadership continues to drive Ford Motor Company towards a more sustainable and innovative future, balancing the company’s rich heritage with the pressing need for environmentally friendly transportation solutions. ![author avatar](https://secure.gravatar.com/avatar/df91669667126e1290c21ee0342c386e2da19d588d4d9ca6560bd82ed59a9641? s=300&d=monsterid&r=g) greenlivingguy The Green Living Guy, Seth Leitman is an independent power producer, a green living expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and an Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow. [See Full Bio](https://greenlivingguy.com/author/greenlivingguy/) [ ](https://greenlivingguy.com/author/greenlivingguy/)