# Israeli Startup Acquires Better Place EV Assets

- Link: https://greenlivingguy.com/2014/01/better-place-electric-car-israel/
- Published: 2014-01-11T23:37:10-05:00
- Author: greenlivingguy

**Better Place electric car Israel** assets changed hands in late 2013 after the
high-profile EV infrastructure company entered liquidation. Israeli energy company
Gnrgy acquired remaining assets for a small fraction of Better Place’s earlier valuation.

## Better Place Left Behind Charging and Battery-Swap Infrastructure

![Electric vehicle battery and charging technology linked to Better Place assets
in Israel](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2022/05/czNmcy1wcml2YXRlL3Jhd3BpeGVsX2ltYWdlcy93ZWJzaXRlX2NvbnRlbnQvbHIvdjI4NC1iaW5uLW1pbnR5LWVuZXJneV9wYWNrLTA3XzIuanBn.
jpg?resize=300%2C188&quality=52&ssl=1)

Wednesday, December 11, 2013 at 8:53PM

Ran Eloya, founder and CEO of Gnrgy Ltd., said his company bought the remaining 
assets of Better Place for less than $450,000, a fraction of its $2 billion valuation
less than two years ago.

Better Place filed for liquidation in May, six years after promising to revolutionize
the auto industry by reducing the world’s oil dependency. The company burned through
hundreds of millions of dollars building a network of chargers and battery-swapping
stations, but experienced poor sales.

For the entire story on BloombergBusinessWeek

Related: [other electric mobility developments from the same era](https://greenlivingguy.com/2014/01/electric-naias-2014-plug-in-sports-cars-and-efficient-models/).

## The Collapse Became an EV Business Case Study

Better Place tried to solve range and charging concerns through battery swapping
and dedicated infrastructure. The model required enormous capital and customer adoption
at the same time, making execution especially difficult.

For more EV history, see our [electric mobility coverage from the same period](https://greenlivingguy.com/2014/01/electric-naias-2014-plug-in-sports-cars-and-efficient-models/).

## Conclusion

Better Place showed that a bold clean-transportation idea still needs a sustainable
business model, compatible vehicles and enough customers to support the infrastructure.

Source: AP/BloombergBusinessWeek reporting referenced in the original post.