# Formula E Car Makes First Public Debut in Las Vegas

- Link: https://greenlivingguy.com/2014/01/formula-e-car-las-vegas-debut/
- Published: 2014-01-08T13:22:59-05:00
- Author: greenlivingguy

**Formula E car Las Vegas debut** gave the public its first high-speed look at the
Spark-Renault SRT_01E before the championship’s inaugural season.

## Formula E Brought Its New Race Car to Las Vegas

_– Crowds treated to spectacular display of Spark-Renault SRT\_01E as fully-electric
race car makes glob debut in US, hosted by Qualcomm_

LAS VEGAS, USA (6, January 2014) – Formula E’s new fully-electric race car, the 
Spark-Renault SRT_01E, made its first ever public demonstration today, entertaining
crowds with a high-speed display around the Mandalay Bay Resort & Casino in Las 
Vegas.

Capable of speeds in excess of 150mph, the zero emission single-seater was driven
by former Formula One driver Lucas di Grassi and gave invited guests, media and 
onlookers their first chance to see and hear the cars that will compete in the new
FIA Formula E Championship – the world’s first fully-electric racing series beginning
in September.

Formula E is a new FIA championship which will compete on 10 city-centre circuits
around the globe including two races in the US – Miami and Los Angeles – which take
place in the spring of 2015. Ten teams, each with two drivers, will go head-to-head
to create a unique and exciting racing series designed to appeal to a new generation
of motorsport fan, whilst accelerating the electric vehicle market and promoting
sustainability.

Unveiled in September 2013, the Formula E car has been designed and built by French-
based Spark Racing Technology together with a consortium of the leading names in
motorsport including Dallara (chassis), Williams (battery design), McLaren (powertrain&
electronics), Renault (overall system integration) and Michelin (tyres).

The event was also held in conjunction with the International CES, a global consumer
electronics and technology tradeshow, together with Qualcomm Incorporated, one of
Formula E’s Founding Partners and the championship’s Technology Partner.

> “Today is a very special landmark for the FIA Formula E Championship and I’m delighted
> to be sharing it with Qualcomm and all our partners,” said Alejandro Agag, CEO
> of series promotes Formula E Holdings. “Since the FIA launched Formula E just 
> over a year ago, the progress and interest in the series has been overwhelming.
> When we started we had no cities, no teams, no broadcasters and no car. Now we
> have all these things so to be able to showcase our new car to everyone involved,
> and of course the fans, is a very proud moment.
> “2014 is a very big year for Formula E with the championship starting in September
> so it’s important to be starting on such a positive note. Today will also be the
> first of many roadshows we have planned over the coming months as we want as many
> people as possible to see, and hear, what we believe is the future of motorsport.”
> He added: “It’s also great for us to be debuting the car here in the US as this
> remains a key area for Formula E given we have two teams, two cities, broadcaster
> FOX Sports, a new investor with Boston Celtics owner Wyc Grousbeck and, of course,
> the US’s ever expanding electric vehicle market.”
> “We are excited to show off the new fully-electric FIA Formula E Championship 
> car in action on the Las Vegas Strip,” said Dr. Paul E. Jacobs, Chairman and CEO
> of Qualcomm Incorporated. “Qualcomm is proud to be a Founding Technology Partner
> of the FIA Formula E Championship and a part of a global movement towards sustainable
> living.”

As part of the event, the Formula E car was also driven along the famous Las Vegas
Strip by Lucas [di Grassi](https://greenlivingguy.com/2016/04/di-grassis-shoreline-sensation/)
under police escort, finishing at the world-famous Caesars Palace Hotel and Casino.“
Caesars Palace has been passionate about auto sports since its early days when it
hosted the Caesars Palace Grand Prix,” said Tariq Shaukat, Caesars Entertainment’s
Executive Vice President and Chief Marketing Officer. “We are proud to keep at the
leading edge of the auto sports industry and technology innovation by partnering
as the exclusive casino sponsor with the first-of-its-kind [Formula E](https://greenlivingguy.com/2023/04/kia-ev-car-crowned-2023-world-performance-car/)
racing car. This partnership complements our ongoing global environmental efforts
and supports the company’s focus of leveraging technology to enhance the overall
guest experience at our many entertainment destinations worldwide.”

It will now be displayed on Qualcomm’s stand (Central Hall, #8252) for the remainder
of the CES Show where the leader in mobile space will be showcasing its Qualcomm
Halo™ Wireless [Electric Vehicle Charging](https://greenlivingguy.com/2018/04/automakers-turn-to-climate-deniers-in-quest-to-lower-fuel-economy-regulations/)(
WEVC) – a revolutionary new technology that will be fitted to the championship’s
safety cars.

1) The new Formula E car driving along the Las Vegas Strip and marking its first
time on US soil.
 2) The new Formula E car, the Spark-Renault SRT_01E, outside the
world-renowned Caesars Palace in Las Vegas. 3) Lucas di Grassi entertaining crowds
during the first public demo.

[FIA Formula E Championship](https://www.fiaformulae.com/en), Qualcomm Incorporated,
[Caesars Palace](https://www.caesars.com/caesars-palace):

[⌊20140108-082106.jpg⌉⌊20140108-082106.jpg⌉[

[⌊20140108-082116.jpg⌉⌊20140108-082116.jpg⌉[

[⌊20140108-082126.jpg⌉⌊20140108-082126.jpg⌉[

Related: [Andretti’s role in bringing Formula E to Miami](https://greenlivingguy.com/2014/01/andretti-sports-marketing-to-host-miami-formula-e-race/).

## The Demonstration Built Momentum for Electric Racing

Formula E used city races and major technology events to put electric performance
in front of audiences that might never visit a traditional racetrack.

For more Formula E history, see our [first Formula E test coverage](https://greenlivingguy.com/2014/02/formula-e-car-completes-successful-test-debut/)
and [Miami Formula E race coverage](https://greenlivingguy.com/2015/03/race-abt-prost-win-in-miamis-first-formula-e/).

## Conclusion

The Las Vegas debut turned Formula E from an engineering project into a public spectacle.
It showed that electric racing could deliver speed, technology and a very different
kind of motorsport experience.

Source: [FIA Formula E](https://www.fiaformulae.com/en).

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 The Green Living Guy, Seth Leitman is an independent power producer, a green living
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