Green Google alternative plants a new tree every 60 seconds


Search engine is literally growing by the minute — with the upward trend helping it plant more than 10,000 trees every week

BERLIN — The green search engine Ecosia is now planting one new tree every 60 seconds, a growth rate it says could spell the end of deforestation.

The German search engine, which donates 80 percent of its advertising revenue to a tree planting program in Brazil, has planted more than 100,000 trees in the past 10 weeks.

A driving issue behind the COP19 in Warsaw, tropical deforestation accounts for up to 17 percent of the worldwide CO2 emissions, making it one of the most important factors in climate change. Early 2013 also saw a spike in deforestation of the world’s largest rainforest in Brazil.

“We have 2.5 million users worldwide,” Ecosia founder Christian Kroll said. “If Ecosia had as many users as Google, we could have the chance to end deforestation once and for all.”

Ecosia is a social business with the mission of making the world a more sustainable place. The search engine is 100-percent CO2 neutral, publishing both its neutralization certificates and donation receipts online.

At the rate of one tree per minute, Ecosia is on its way to meeting its goal of one million trees planted in the next year. The search engine, which is an official partner of The Nature Conservancy, has already generated more than $1.7 million for the environment.

Published by greenlivingguy

The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and a Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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