16 Dec 13 | Author Letitia Booty
Micropower Council is set to rebrand as the Sustainable Energy Association. The name change is a move set out to reflect on its expanding membership and trends towards integrated green building services.
Dave Sowden, chief executive at The Micropower Council, said the aim of the rebrand was to “reflect the changes in the marketplace and what we’ve been doing as an organisation for the past two years”.
“Companies are not going into a property and saying, ‘here’s a heat pump or a solar panel,” he added. “They are going in and solving a problem, and that can involve insulation or other technologies, as well as microgeneration – we need to reflect that.”
The rebranding is likely to increase its appeal to new members in the smart grid and energy efficiency sectors. However, Mr Sowden insisted the organisation was not looking to ‘tread on anyone’s toes’.
The change was welcomed by Bill Rumble, chief commercial officer of Mark Group, he said: “This is a very timely step given the high public profile of energy, rising fuel poverty, a growing market for low carbon energy production in the built environment, and the importance of the industry engaging effectively across the political spectrum in the run-up to the 2015 General Election.”
The move was also welcomed by Climate Change Minister, Greg Barker, he added: “I warmly welcome the creation of the Sustainable Energy Association, further integration of energy efficiency and low carbon distributed energy fits exactly with my vision of a much more distributed and dynamic energy sector, a sector dominated not by the Big 6 but the Big 60,000. I am delighted that industry is adopting a more ambitious and more joined up approach and look forward to working with the new Association.”