# Waste and Recycling Trade Group Announces New Name, Brand

- Link: https://greenlivingguy.com/2014/02/waste-and-recycling-trade-group-announces-new-name-brand/
- Published: 2014-02-06T22:01:46-05:00
- Author: greenlivingguy

## Waste and Recycling Industry Group Gets a Fresh Name and Mission

### Out With the Old

The waste and recycling industry just got a rebrand. The group formerly known as
the Environmental Industry Associations (EIA) has a new name: the National Waste&
Recycling Association (NWRA). This isn’t just a cosmetic change. It signals a shift
in [tone, focus, and outreach](https://greenlivingguy.com/2012/01/central-connecticut-state-university-wins-recycling-challenge/).

### Why the Change?

Leaders wanted a name that better reflects what they do. NWRA sounds more direct,
practical, and action-driven. It speaks clearly to policymakers, businesses, and
the public. According to the group, the old name felt dated and vague. The new one?
Straight to the point.

![Large green front end loader moves waste at a recycling facility under a blue 
sky with bold text announcing the new name of the national waste & recycling association](
https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2014/02/72842F0C-44FA-4588-
A1C8-ED1FE654D971-300x300.png?resize=300%2C300&quality=50&ssl=1 "National waste 
and recycling association - The Green Living Guy")

AI

### A Unified Industry Voice for Waste and Recycling

With its new name, NWRA aims to unify a wide range of industry players. From local
recyclers to national waste haulers. That’s because the association brings everyone
under one banner. That unity helps strengthen the group’s voice when shaping policy
and advancing innovation. It also helps members share resources and best practices.

### More Than Just Trash Talk

But this isn’t only about branding. NWRA plans to boost its voice in national conversations
about waste, recycling, and sustainability. They’ll continue lobbying for smarter
policies. They’ll educate consumers. And they’ll promote innovation in waste management—
from advanced recycling to landfill gas recovery.

### Still Focused on Sustainability

Even with a new look, NWRA says its mission remains the same. It supports the recycling
economy, responsible waste handling, and green technology. Members range from small
haulers to national companies. All are working to cut waste and turn trash into 
resources.

### What’s Next?

With this new identity, NWRA hopes to be more visible and more influential. The 
group wants to raise awareness of how vital the waste and recycling industry really
is. That includes supporting job creation, clean tech, and better recycling habits
nationwide.

### The Bottom Line

Sometimes, a name change can say a lot. For NWRA, it’s about clarity, leadership,
and a cleaner future. Because how we handle waste — and how we talk about it — truly
matters.

[Source](https://wasterecycling.org/): National Waste and Recycling Association,
[Begin With the Bin](https://www.hugedomains.com/domain_profile.cfm?d=beginwiththebin&e=com)

[⌊20140206-170040.jpg⌉⌊20140206-170040.jpg⌉[

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
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