Back in 2011, for Chevrolet dealers in the Pacific Northwest and Mid-Atlantic states green living arrived.
The arrival of the plug in hybrid electric vehicle, Chevrolet Volt with extended range means new faces coming through the doors of their stores.
“We’ve been here a long time and the Volt is bringing in people we have never seen before,” said Alan Starling, a dealer in Starling Chevrolet in St. Cloud, Fla.
The green living news here is that according to initial buyer surveys conducted by General Motors, more than half of the Volt owners had not been in a Chevrolet dealership in the past 10 years and nearly one-third of Volt buyers never have been to a Chevrolet dealership.
“New faces to Chevrolet dealerships to learn more about the car and re-discover the brand,” said Cristi Landy, Chevrolet Volt marketing director.
The impact of the Volt can be seen in other areas of Chevrolet’s business. Customers searching for fuel-efficient transportation often begin their search with the Volt and end up cross-shopping the Chevrolet Cruze.
According to web traffic data on both Chevy.com and Edmumds.com, the Cruze is the No. 1 cross-shopped Chevrolet vehicle with the Volt. Since April, nearly 200,000 visitors searching for information on the Chevrolet Volt also searched for information on the Cruze.
“As far as image goes;the Volt is huge because it’s also helping sell the Cruze,” said Inder Dosanjh, a Chevrolet dealer in Dublin, Calif.