Levi Strauss going 100% recycled water for making Jeans

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In celebration of World Water Day (March 22), Levi Strauss & Co. is releasing new stats about how much water has been saved by changing the way we make our products and through cutting edge innovations such as Levi’s® Water<Less™ jeans and its 100% recycled water standard (a first for the apparel industry). The numbers are pretty compelling.

For background: In 2011, the Levi’s® brand launched a collection of jeans called Water<Less™ jeans, which reduces up to 96 percent of the water used in the finishing process (which is how we create the different washes of jeans — from dark to light).

Consumers responded and to date, our Water<Less™ collection has saved over 770 MILLION liters of water. That’s the equivalent of:
Drinking water for the entire city of New York City or London for over a month
308 Olympic swimming pools
3 billion 8-ounce glasses of water
4.5 million bathtubs
25 million average-length showers

The production of our jeans is just the start of water conservation. Your readers/viewers can join the World Water Day effort and help year round, too. It’s simple – if your readers wash their jeans once every two weeks, instead of once a week, they’ll save 14 liters of water. That’s five days of drinking water for one person.

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