Ford’s finally reusing recycled cotton in the interior of the new 2012 Focus. Why not all the cars?

Ford is using recycled cottons in the interior of the new 2012 Focus as part of carpet backing and sound absorption material

Source: Ford Motor Company

Ford Motor Company went recycled on the 2012 Focus.  They continue to use cottons from recycled clothing in areas such as carpet backing and sound-absorption materials for interior quietness. Pretty much green living express!! Yet, why not every car in the fleet? I’ll continue to ask!

“Ford is continually looking for greener alternatives,” said Carrie Majeske, product sustainability manager. “One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material.”

 Ford is using recycled cottons in the interior of the new 2012 Focus as part of carpet backing and sound absorption material

Ford is using recycled cottons in the interior of the new 2012 Focus as part of carpet backing and sound absorption material

“The good news is these jeans didn’t end up in a landfill, nor did we use the water, fertilizer and land to grow virgin cotton,” Majeske said. “It’s an alternative that our customers can appreciate, it’s cost effective, and it’s better for our planet. These are the kinds of sustainable solutions we are looking for in all our vehicles.”

You might ask, well how much recycled content are they using; huh?!  For every two pairs of average sized jeans gets used in a vehicle. 
Ford is using recycled cottons in the interior of the new 2012 Focus as part of carpet backing and sound absorption material

“Great fuel economy is our first priority for reducing the vehicle’s impact on the environment,” said Majeske. “As we deliver that, we also seek to use materials inside a vehicle that reduce the environmental impact as well. The use of recycled clothing is one step, but what else are people discarding that could be used in our vehicles? Ford is determined to find out.”