Ford Motor Company in an exclusive collaboration with SHFT.com, the award-winning multimedia platform founded by actor and filmmaker Adrian Grenier and film producer Peter Glatzer. The automotive leader and green lifestyle website are joining forces to inspire people to make smarter environmental decisions through film, design, art, transportation and culture.
As part of Ford’s mission to accelerate the development of more fuel-efficient and alternative-fuel vehicles, the company is teaming up with SHFT.com to put the power in the hands of millions of Americans who are interested in being more eco-conscious and saving money. Part of that was providing forums to bloggers with Ford when we were in Detroit circa August 2012.
“Our goal is to provide the vehicles and resources to help people live more sustainable lives,” said John Viera, director of Sustainability, Ford Motor Company. “We are working with organizations such as SHFT because they share a similar philosophy – looking at the small and large actions that can make a real difference in a creative and authentic way, which is part of Ford’s commitment to allow people to choose which fuel-efficient and green solution works best for them.”
Tim Sexton was also on the forum. This guy did LiveAid for Bob Geldolf and LiveEarth for Al Gore. He is a rock star!
Source: Ford Motor Company
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