# Jesse Rath Green Action for a Sustainable Future - Link: https://greenlivingguy.com/2014/05/jesse-rath-green-action-for-a-sustainable-future/ - Published: 2014-05-04T00:36:27-04:00 - Author: greenlivingguy ## Going Green With Syfy’s Jesse Rath Green Action: Why Small Sustainable Actions Still Matter Jesse Rath of Syfy’s “Defiance” encourages sustainable awareness and the environmental impact of small acts for NBCUniversal’s Earth Week 2014. While spotlighting environmental causes, Jesse Rath Green Action was a central aspect of his message. ”Defiance” is set on a future earth in a transformed environment. ## Sustainable Actions Still Matter In 2014, actor Jesse Rath, best known for his role on Syfy’s _Defiance_, joined NBCUniversal’s Green is Universal campaign to encourage viewers to think differently about [sustainability](https://greenlivingguy.com/2015/05/levitz-now-loves-it-at-levitz-with-green-lighting/). While _Defiance_ imagined a future Earth forever changed by environmental challenges, Rath’s message was much more grounded: the small choices we make today can help shape a better tomorrow, and it aligns with the Jesse Rath Green Action initiative for inspiring sustainable change. That message remains just as relevant today. ### A Future Worth Protecting _Defiance_ portrayed a planet transformed by dramatic environmental and societal change. Although the series was science fiction, it highlighted an important reality: our actions today influence the [world future generations](https://greenlivingguy.com/2016/06/world-ocean-day-protecting-our-oceans-for-future-generations/) will inherit, demonstrating real-life Jesse Rath Green Action as more than just a theme—it’s a call to participate. Jesse Rath used NBCUniversal’s [Earth](https://greenlivingguy.com/2013/06/workers-from-usa-want-their-companies-to-take-more-action-to-protect-the-environment-2/) Week initiative to remind fans that sustainability doesn’t always require major lifestyle changes. Instead, everyday habits—such as conserving electricity, reducing waste, recycling properly, and choosing reusable products—can collectively make a meaningful difference. ## NBCUniversal’s Green is Universal Initiative NBCUniversal launched [Green is Universal to integrate environmental awareness](https://greenlivingguy.com/2015/04/green-surfboards-report-on-the-future-of-eco-friendly-surfing/) throughout its television, film, digital, and theme park operations. Rather than treating sustainability as a standalone campaign, the [company](https://greenlivingguy.com/2022/05/6-effective-ways-to-build-a-sustainable-business/) committed to making environmental responsibility part of its business, storytelling, and day-to-day operations, which is in line with the kind of Jesse Rath Green Action promoted in entertainment media. ![Actor jesse rath speaking in front of a red curtain talking green action with the green is universal logo and www Defiance Com text](https://i0.wp.com/greenlivingguy. com/wp-content/uploads/2014/05/IMG_3031.png?resize=580%2C319&quality=50&ssl=1 "IMG_3031- The Green Living Guy") The initiative encourages audiences to adopt greener habits while also improving the [company’s own environmental performance through energy efficiency](https://greenlivingguy.com/2011/05/john-hendricks-founder-of-discovery-communications-and-alan-mulally-ceo-of-ford-motor-company-received-prestigious-edison-achievement-award/), waste reduction, and sustainable production practices. As one of the [world’s largest media companies](https://greenlivingguy.com/2016/04/worlds-largest-coal-company-declares-bankruptcy/), NBCUniversal recognized that entertainment can do more than inform—it can inspire positive action. ## Why Small Actions Add Up with Jesse Rath’s Green Action One person’s decision to unplug unused electronics, [switch to LED lighting](https://greenlivingguy.com/2014/02/visible-lighting-express-the-benefits-of-switching-to-led-lighting/), carry a reusable water bottle, or recycle correctly may seem insignificant. However, when millions of people make similar choices, the environmental benefits become substantial, and this is exactly how Jesse Rath Green Action amplifies its message— small steps, [big collective impact](https://greenlivingguy.com/2016/07/huffpost-originals-launches-sustainable-self-an-original-animated-series-connecting-small-choices-to-big-impacts/). Simple actions can help: * [Lower household energy](https://greenlivingguy.com/2020/04/lowering-energy-bills-by-replacing-your-windows/) consumption. * [Reduce greenhouse gas emissions](https://greenlivingguy.com/2021/03/3-reasons-why-you-should-consider-buying-solar-panels/). * Keep [recyclable materials out of landfills](https://greenlivingguy.com/2022/04/how-technology-and-access-have-influenced-the-evolution-of-recycling/). * [Conserve valuable natural resources](https://greenlivingguy.com/2022/03/is-reclaimed-water-the-key-to-more-energy/). * [Save money on monthly utility bills](https://greenlivingguy.com/2014/08/cool-roofs-can-lower-your-energy-bills/). Sustainability isn’t about perfection. It’s about making consistent improvements whenever possible—an idea closely reflected by the Jesse Rath Green Action philosophy. ### Entertainment Can Inspire Change Television and film have long influenced how audiences think about important issues. Programs like _Defiance_ demonstrated that environmental themes can be woven into compelling stories without sacrificing entertainment. Notably, the Jesse Rath Green Action campaign illustrates how storytelling drives real impact. Campaigns such as Green is [Universal](https://greenlivingguy.com/2022/04/students-university-encourage-green-living/) continue to show how media companies can encourage viewers to become more aware of climate, conservation, and resource management while inspiring practical action at home. Every Earth Day—and [every day](https://greenlivingguy.com/2018/04/for-earth-day-and-every-day-the-gloria-barron-prize-for-young-heroes-encourages-kids-to-save-the-planet/) after—offers another opportunity to make choices that benefit both our communities and the planet. That’s why Jesse Rath Green Action continues to be so meaningful in ongoing environmental action. [Source: NBC Universal](http://www.nbcuniversal.com/values) To share green tips and advice with Jesse Rath tweet at  [@GreenisUni](https://mobile.twitter.com/greenisuni) ![author avatar](https://secure.gravatar.com/avatar/df91669667126e1290c21ee0342c386e2da19d588d4d9ca6560bd82ed59a9641? s=300&d=monsterid&r=g) greenlivingguy The Green Living Guy, Seth Leitman is an independent power producer, a green living expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and an Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow. [See Full Bio](https://greenlivingguy.com/author/greenlivingguy/) [ ](https://greenlivingguy.com/author/greenlivingguy/)