New eco-innovation company is on a roll with products made from bamboo and sugarcane

Los Angeles, Calif. (April 9, 2014) – Lifelong friends Mark Samuels and Josh Askin find themselves engaged in “potty talk” – as is usual since founding Nimbus Eco® in 2012. With a shared vision to create a world where paper no longer comes from trees and in doing so, help the world’s inhabitants lessen their impact on the environment and preserve the planet for future generations, the pair worked vigilantly to create a strong and soft alternative fiber paper. After months of trial they developed a unique blend that combines bamboo for its strength and sugarcane for its softness. With the launch of their line of products, they are on a roll.

Their flagship sustainable product, Nimbus Extra Soft Toilet Tissue, is comfortable and durable, like a premium tissue, and importantly…soft. Like a (nimbus) cloud. Available in 330 and 550 sheet rolls as well as a jumbo version at 1,000 sheets, the toilet tissue is sized for commercial or home use. Event and venue directors looking to cut down on waste; and hotels and office buildings responding to requests to be more eco-friendly are among the early adopters of the product. The tissue debuted at the Sundance Film Festival and the stage is set for Coachella this month.

For the average household, traditional toilet tissue alone causes 27,000 trees to be flushed down the toilet every day or 10 million trees a year. Nimbus Extra Soft Toilet Tissues provides consumers one of the single greatest ways to reduce their impact on the environment, at a comparable price. Approximately 470,000 trees could be saved each year if every person in the U.S. used just one roll of Nimbus Extra Soft sustainable, tree-free toilet tissue instead of a traditional roll of toilet tissue.

In addition to toilet tissue, Nimbus Eco offers a broad range of exceptional tree-free paper products including EcoSoft Napkins, Two-Fold Hand Towels, EcoPaper Towel Roll, Heavy Duty EcoPlate, Blue Cold Cups and an EcoToGo Container (clamshell).

Nimbus Eco and its products are the next evolution in environmentalism. “We help individuals lead more eco-friendly lifestyles and companies achieve customer satisfaction and save money by offering them the opportunity to purchase products that preserve the earth’s natural resources,” explained Samuels, president and co-founder.

“Our complete range of sustainable, tree-free paper products are comparably priced against traditional paper products as well as recycled paper products, and products in the sustainable category. Our Nimbus Extra Soft toilet tissue is especially competitively priced and one of the easiest and most rewarding change businesses and individuals can make to have a positive impact on the earth.”

Eco-innovation is the key to Nimbus Eco’s sustainable, tree-free paper products, which are made from a hybrid blend of bamboo and sugarcane pulp. Bamboo, one of the fastest growing plants in the world, has a six-month life cycle from seed to harvest versus a 10-year cycle of trees.

The sugarcane used in the manufacturing of Nimbus Eco products is called bagasse, a fibrous throwaway by-product created by the process of extracting sugar from the cane, which is repurposed for Nimbus Eco products. Both the bamboo and the sugarcane are grown on farms and harvested by hand greatly reducing waste and carbon emissions.

“We are actively working on a patented blend of tissue and paper that uses source material grown and manufactured in America. We hope to have our new, locally sourced and manufactured tree-free paper products available in 2015,” said Samuels. “This will lessen our carbon footprint considerably getting us another step closer to achieving sustainability companywide.”

Nimbus Eco is a company that “walks the talk” and to that end donates one percent of its net revenue to 1% For The Planet, which uses market forces to drive positive environmental change by inspiring companies to give. “We are proud to be one of its 1,477 members worldwide giving multi-millions of dollars annually to more than 2,000 environmental groups worldwide,” said Askin, vice-president and co-founder.

Source: Nimbus Eco


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