# NBCUniversal Launches “Lights Off. Screens On” Awareness Campaign - Link: https://greenlivingguy.com/2014/06/nbcuniversal-earth-week-highlights-sustainable-practices/ - Published: 2014-06-22T00:44:21-04:00 - Author: greenguruguides Building on its commitment to sustainability across the entire company, NBCUniversal’s Green is Universal initiative celebrated its seventh Earth Week with a slate of environmentally-themed events, programming, and [public awareness](https://greenlivingguy.com/2013/04/tori-spelling-a-celebrity-advocate-for-environmental-awareness/) initiatives. Throughout this week, the company not only highlighted its ongoing efforts to reduce carbon emissions and promote renewable energy but also engaged employees and audiences in meaningful conversations about [environmental stewardship](https://greenlivingguy.com/2011/11/2011-navy-environmental-stewardship-community-service-award-winners-announced/). Moreover, this year’s celebration featured a variety of interactive workshops and panel discussions with leading experts in sustainability. There were also community outreach projects designed to inspire action at both local and global levels. By fostering a culture of awareness and responsibility, NBCUniversal [aims to empower individuals](https://greenlivingguy.com/2009/08/speaking-hosting-and-moderating/) to make conscious choices. These choices contribute to a healthier planet for future generations. In fact, the annual celebration of Earth Week at [NBCUniversal](https://greenlivingguy.com/2010/12/organic-flower-delivery-with-ecoflowers-com/) reflects the company’s commitment to these values. ## NBCUniversal Earth Week Earth Week, Green is Universal will launch an ambitious new energy awareness campaign,“ Lights Off. Screens On.” This innovative initiative aims to engage consumers and encourage them to take actionable steps. The steps help reduce their carbon footprint in an increasingly digital world. The campaign asks consumers to make a simple yet impactful change in their daily habits. Specifically, they are asked to turn off the lights when they turn on screens to watch their televisions, computers, tablets, or smartphones. Additionally, the NBCUniversal activities held during Earth Week reinforce the importance of sustainability in everyday life. By embracing this practice, individuals can contribute significantly to energy conservation. This creates a ripple effect that inspires others to do the same. As homes around the globe become more connected and reliant on technology, promoting energy efficiency becomes crucial. Therefore, this campaign serves not only as a reminder of personal responsibility but also as a collective effort. It fosters a greener and more sustainable future for our planet. During NBCUniversal Earth Week, such initiatives remain central to their mission. ### Earth Week Programming Starting on April 21, consumers were able to take a pledge on the interactive site to turn off the lights. This contributed to a collective effort to save energy and promote sustainability. In exchange, they could enter a contest to win an energy- efficient television along with other environmentally-friendly prizes that encourage greener living. Visitors to the site were able to access a variety of special NBCUniversal programming designed to educate and inspire them about environmental issues. The programming featured engaging content that highlighted the importance of conservation and the small changes that can make a significant impact on our planet. Furthermore, it is worth noting that many of these activities were part of the larger NBCUniversal Earth Week celebration. The celebration aimed to raise awareness and foster community involvement in ecological initiatives. It demonstrated their commitment to a more sustainable future for all. [⌊NBCUniversal ⌉⌊NBCUniversal ⌉[ [Source](http://www.nbcuniversal.com/values): NBC Universal Media Insider   ![author avatar](https://secure.gravatar.com/avatar/4841837f2a0756d69aeaa2877e5646549fc845ec2f0ffc2804839152c38ba332? s=300&d=monsterid&r=g) greenguruguides The Green Living Guy, Seth Leitman, is recognized as a green living guru and electric car expert. The Green Living Guy writes about green living, green lighting, the green guru guides, green business and electric vehicles. [See Full Bio](https://greenlivingguy.com/author/greenguruguides/) [ ](https://greenlivingguy.com/author/greenguruguides/)