# Ford Hedges While California Helps Drive Energi Prices Down

- Link: https://greenlivingguy.com/2014/07/ford-hedges-while-california-helps-drive-energi-prices-down/
- Published: 2014-07-30T16:35:51-04:00
- Author: greenguruguides

Several months ago I received some wonderful comments from Ford Motor Company that
I’d like to share. Some of these comments were related to Ford Electric Car and 
other related Energi innovations.

Regarding the all electric cars, it’s obvious Ford might now be able to integrate
all electric vehocles into
Their fleet due to many points I’d rather not get into
here and now. This could be influenced by their commitment to the Ford lineup.

However, they said this (Ford Spokesman)

> We are strategizing on the Transit Connect Electric and the Ford Focus Electric
> vehicles. This is meant to further the cause since the plugin hybrid or Energi
> models are becoming part of the full electrification plan for Ford.

That means their EV fleet of cars is in need of some serious Celebrity Rehab. They
can’t get off their addiction to oil (just kidding; but had to go there).

So I’ll be on their case about it. So should you too. In fact, holding Ford accountable
might lead to exciting advancements for Electric Car Energi models.

## Plugin Hybrid Future

It’s obviousness is absurdity. However, the next logical step for anyone to understand
is what Ford Motor Company did do here. Interestingly, Ford Electric Car Energi 
represents a transition toward hybrid electrification.

As I’ve talked about in the book Build Your Own Plugin Hybrid Electric Vehicle; 
the electrification transformation will happen. All makers of autos are transitioning
their customer base.

First for the customer (ie the most skeptical of sorts) is a mild hybrid, a hybrid
electric, plugin hybrid and all electric car. With each step, Ford Electric Car 
Energi vehicles help ease people into the change.

### So let’s talk numbers shall we?!?

Other Ford Spokesman reported to me the following about their Energi brand this 
July: Notably, Ford Electric Car Energi vehicles are gaining traction in several
markets.

> [Fusion Energi](https://greenlivingguy.com/2020/04/ford-fusion-energi-plugin-hybrid-test-drive-results/)
> sold 1,939 vehicles last month alone, which was a new all-time monthly sales record.
> The vehicle is also being well received in CA.
> In California, Fusion Energi retail sales are up 276 percent through the first
> half of this year. California represents about 42 percent of all Fusion Energi’s
> sold in the U.S. It’s a big market for this product and we are happy that it is
> being so well received.

You see, Ford has made a bet. Their bet is that the next sweet spot of electrification
technology for the marketplace is the plugin [hybrid electric car](https://greenlivingguy.com/2026/07/toyota-tacoma-trd-prerunner-xtracab-2026-test-drive-results/).
Their brand is Energi. It’s working. They are selling those cars. Those are: the
[Ford Fusion Energi](https://greenlivingguy.com/2011/03/ford-hybrids-rated-highest-for-customer-payback-value/)(
2013 Green Living Guy Best Plugin Hybrid EV) and C-MAX Energi. My personal favorite
is for the Northeast and if I could afford.

[⌊20140730-123021-45021647.jpg⌉⌊20140730-123021-45021647.jpg⌉[

## Ford Electric

I’ve seen these cars in my area (where early adopters live). That means they are
being sold in good numbers here and in California. My bet is their popularity in
sales will increase. Ford waits for battery prices to come down even more. In this
region, Ford Electric Car Energi models are especially popular.

So until then I wait. However, for most Americans, it’s doable. Those Americans 
will help drive down the cost of batteries; therefore, over time, driving the plug-
in EV cars’ costs do down. The continuing adoption of Ford Electric Car Energi vehicles
will undoubtedly boost electrification.

 [⌊An electric vehicle charging station with a car plugged in.⌉](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2014/07/20140730-123021-45021282.jpg?quality=52&ssl=1)

An electric vehicle charging station illustrates the growing demand for plug-in 
EV cars. It highlights the influence of Ford Electric Car Energi innovation.

![author avatar](https://secure.gravatar.com/avatar/4841837f2a0756d69aeaa2877e5646549fc845ec2f0ffc2804839152c38ba332?
s=300&d=monsterid&r=g)

 greenguruguides

 The Green Living Guy, Seth Leitman, is recognized as a green living guru and electric
car expert. The Green Living Guy writes about green living, green lighting, the 
green guru guides, green business and electric vehicles.

 [See Full Bio](https://greenlivingguy.com/author/greenguruguides/) [  ](https://greenlivingguy.com/author/greenguruguides/)
